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Updated 2024 Approved Live Commerce Success Stories Lessons Learned & Predictions for the Future
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Live Commerce Success Stories: Lessons Learned & Predictions for the Future
The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce , live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage oflive streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.
Part 1: Background Information of Live Commerce
To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?
01 What is Live Commerce?
Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.
To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.
02 Benefits of Ecommerce Live
The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.
Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:
- Sales Acceleration : Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
- Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
- Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
- Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.
Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement
The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:
1. Michael Kors: Fashionable Collaboration Boosts Engagement
Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.
Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.
Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.
2. Sephora: Beauty Unboxed with Community Building
Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.
Achievement : The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.
Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.
3. Nike: Live Workouts Drive Brand Advocacy
Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.
Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.
Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.
4. L’Oreal: Personalized Skincare Consultations
L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.
Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.
Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.
Part 3: Future Landscape: Live Streaming with AI
The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.
01 Integrating Virbo Live for Live Commerce
Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.
Advantages of Virbo Live Commerce:
- Continuous 24/7 live commerce broadcasting without interruptions
- Cost-effective streamers with lower personnel and equipment expenses
- Reduced dependence on large human teams
- Seamless language and accent translations to engage a diverse global audience
- Stable and lag-free streaming performance
- Enhanced content safety through AI-driven moderation.
02 Simplified Workflow and Better Viewer Experience with Virbo Live
To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailedstep-by-step guide :
Step 1 Create a Live Shopping Rooms
Log intoVirbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.
Step 2 Choose AI Streamers and Background
Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.
Step 3 Enter Text or Voice
Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.
Step 4 Start Live Streaming
Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.
Step 5 Interact With the Audience
Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.
FAQs about Live Commerce
1. What are the drawbacks of live commerce?
Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.
2. How do I succeed with live commerce streaming?
To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.
3. What is the difference between regular streaming and live commerce streaming?
Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.
4. Is live commerce streaming better than video recording?
Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.
Conclusion
Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s whyVirbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.
Handling Exceptions
Handling Exceptions
Effectively managing unforeseen scenarios or exceptions, ensuring a smooth and uninterrupted live streaming experience!
02Insufficient Cloud Storage Space
03No Sound in the Live Mini-Window
04Video Lag or Audio-Video Desynchronization
08Unusual Duration of Live Streaming
No Live Streaming Permissions
1For our free users, kindly note that streaming privileges are not available. Upgrade to a VIP membership by visiting our purchase page.
2If you are already a VIP user, please ensure your authorization is current. You can refresh it by navigating to the product homepage and clicking on your personal profile.
Insufficient Cloud Storage Space
1Check your cloud storage status by clicking on your personal avatar on the product homepage.
2If your cloud storage is running low, head to the purchase page to acquire additional space.
No Sound in the Live Mini-Window
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
Video Lag or Audio-Video Desynchronization
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
Text Cannot Be Previewed
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
Streaming Failed
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
Live Streaming in Progress
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
Unusual Duration of Live Streaming
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
Order Inquiries
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
02Insufficient Cloud Storage Space
03No Sound in the Live Mini-Window
04Video Lag or Audio-Video Desynchronization
08Unusual Duration of Live Streaming
No Live Streaming Permissions
1For our free users, kindly note that streaming privileges are not available. Upgrade to a VIP membership by visiting our purchase page.
2If you are already a VIP user, please ensure your authorization is current. You can refresh it by navigating to the product homepage and clicking on your personal profile.
Insufficient Cloud Storage Space
1Check your cloud storage status by clicking on your personal avatar on the product homepage.
2If your cloud storage is running low, head to the purchase page to acquire additional space.
No Sound in the Live Mini-Window
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
Video Lag or Audio-Video Desynchronization
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
Text Cannot Be Previewed
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
Streaming Failed
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
Live Streaming in Progress
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
Unusual Duration of Live Streaming
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
Order Inquiries
1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.
The Best Text-to-Video AI Generator Tools Alternative to Sora
Following the recent launch of Sora by OpenAI, interest intext-to-video generators has skyrocketed. This AI technology has sparked curiosity among content creators and enthusiasts alike.
This surge in interest is closely tied to the changing preferences of online users, who are increasingly gravitating towards video content for both information and entertainment purposes. With a text-to-video generator, video content production becomes easier and faster.
Here, we will recommend the top text-to-video AI solutions, both free and paid, that can help you harness the power of this cutting-edge technology.
1. Sora by OpenAI
Sora , developed by OpenAI, is a text-to-video generator AI model from the same creators behind ChatGPT. It allows users to input a text prompt, generating a video up to one minute long based on the description provided.
Currently, Sora is only available to a specific group of researchers referred to as the “red team.” These experts are responsible for scrutinizing the model for any possible concerns or problems.
Price: N/A
Pros
- Generating ultra-realistic video up to one minute
Cons
- Not open to the public yet
- Still lack of understanding of how physics work
2. Steve AI
Steve AI is an innovative video-to-text AI generator that is powered by a custom Image generation technology to transform ideas into engaging educational videos. With over three years of data training, Steve AI offers diverse script categories and various video styles to explore.
Steve AI features:
- Turning text into an animation video
- Built-in video editing tools
- Assets that are free to use
- Provide more than 8 video styles
Price: Start from $15/month for the basic plan.
Pros
- Incorporating collaboration tools to produce videos with teams
- Capability to transform blog posts into video content
- Flexibility to select from a range of animation styles and character options
Cons
- Limited choices for advanced users to customize
- The editing screen might seem confusing for beginners
3. Elai.io
If you are looking for atext-to-video AI for free ,Elai could be just what you need. Its text-to-video generator transforms written scripts into dynamic visual content. Moreover, Elai facilitates seamless content repurposing, offering the ability to transform PowerPoint presentations, PDF files, or blog posts into videos within minutes. The platform also provides a built-in editor for personalized video customization.
Elai features:
- Diverse video styles, spanning from infographic-style presentations to animated explainers
- An extensive library of stock media assets to enhance your video
- An auto-voiceover function
- Pre-designed video templates tailored for different social media platforms
Price: Free version available. The subscription plan starts from $12/month.
Pros
- User-friendly interface
- Ability to generate dialogues using AI avatars
Cons
- Not suitable for audio-only voiceovers
- You can’t arrange different video elements precisely using timeline editing
4. Veed.io
Veed.io now also has atext-to-video AI generator tool that enables you to generate videos from text within minutes. Moreover, the platform offers built-in animations, filters, subtitles, and sound effects. It provides the tools to express your creativity in videos across various languages.
Veed.io features
- Basic video editing capabilities such as adding text, music, and images.
- VEED’s selection of filters and effects to enhance the visual quality and appeal of your videos.
- Ability to manually or automatically add subtitles to your videos.
Price: Free version available. The subscription plan starts from $20/month.
Pros
- Veed.io’s interface is simple to navigate and good for beginners
- Ability to add subtitles to your videos
Cons
- Video templates are available for premium users only
- No phone support
5. Kapwing
Kapwing’s text-to-video generator enables users to transform text of any length into videos. You can also incorporate elements such as stock footage, background music, subtitles, transitions, and additional features. Furthermore, you can edit your AI-generated videos directly within their web browser using Kapwing’s video editor.
Kapwing features
- Built-in video editor
- The “Create Script” tool allows users to generate video scripts from text prompts
- Option to choose output size and text styling
Price: Free version available. The subscription plan starts from $16/month.
Pros
- Ability to export to different video formats
- Various animations and text formatting options
Cons
- Slow video processing
- Occasional glitches and bugs
6. Kaiber AI
Kaiber offers a user-friendly platform enabling creators to craft videos using text prompts, images, and music files. Thistext-to-video maker appeals to a range of users including artists, musicians, marketers, and others. Notably, Kaiber highlights features such as artistic style transfer, audio-reactive visuals, and video storyboarding, enhancing its overall appeal.
Kaiber AI features
- Text and image-to-video generation
- Audio visualization and synchronization
- Control over customizable animations
- Enhanced video quality with 4K upscaling
- Access anywhere via cloud-based platform
Price: Free trial available. The subscription plan starts from $5/month for 300 credits
Pros
- Ability to create music visualizers and art videos
- Easy to use
Cons
- Longer video duration requires higher subscription plans
- Limited fine-grain control
- Potential concerns about style imitation or privacy
7. InVideo.io
Invideo.io stands out as an effective text-to-video generator tool for transforming text into videos effortlessly. With its user-friendly interface and intuitive navigation, crafting short yet striking videos is easy. The platform offers a plethora of pre-designed templates and a vast library of stock photos, catering especially to novices.
InVideo.io features
- Available in mobile apps
- Live chat support
- Collaboration tools
- Extensive library containing videos, stock photos, and music
Price: Free version available. The subscription plan starts from $20/month.
Pros
- Regular updates introduce new templates and features
- Customize and access a range of design features
Cons
- The editor interface may pose difficulties for beginners
- The free plan includes a watermark
8. Stable-diffusion-videos
Stable-diffusion-videos is one of thetext-to-video AI free online tools. This tool is based on Stable Diffusion technology, where users can generate alternative versions of a single prompt or seamlessly transition between different text prompts.
Stable-diffusion-videos features
- Built on Stable Diffusion technology
- Seamless transitions between different text prompts
- Flexibility to generate various iterations of a single prompt
Price: Free
Pros
- Free to use
- Realistic video result
Cons
- Not suitable for beginners
- Interface can be confusing at first glance
- Sign in required
Author’s Verdict
Sora by OpenAI is arguably the most advanced text-to-video generator AI to date. While it can generate ultra-realistic videos, it remains inaccessible to the public for the time being. For those seeking immediate solutions in the absence of access to Sora, several other text-to-video AI platforms offer compelling features and functionalities.
Among these, you might want to check out Steve AI for its innovative approach to transforming text into engaging videos. It provides collaboration tools and offers diverse animation styles for you to choose from. But if you want a text-to-video AI that is free to use, you can try Stable-diffusion-videos and experiment with your prompts.
Bonus: The Best Video-to-Text Tool – Wondershare Virbo
Whiletext-to-video generators allow you to create videos from text, sometimes you might want to do the reverse: extract text from videos. This is where Wondershare Virbo comes into play.
Virbo is widely regarded as one of the best video-to-text tools available. With its advanced algorithms and intuitive interface, it makes the process of transcribing videos easy through itsVideo Translator tool.
Get Started Online Free Download
Some key features of Virbo’s Video Translator tool are:
- Facilitates translation into more than 20 languages.
- Automated transcription and lip-sync capabilities across multiple languages
- Available across different platforms (Android/iOS/Windows/web)
- High accuracy in translating spoken content to written text
This text-to-video AI tool proves invaluable in overcoming language obstacles. It serves as a resource for content creators, businesses, and people who want to engage with diverse global audiences by delivering compelling and localized video content.
Conclusion
The rapid advancement oftext-to-video AI generator technology is revolutionizing content creation and consumption. With innovative tools like Sora by OpenAI leading the way, the potential for generating high-quality video content from simple text prompts is limitless.
While Sora is not accessible to the public yet, a plethora of alternative platforms such as Steve AI, Elai.io, and others offer compelling features to meet diverse needs. Meanwhile, video-to-text AI tools like Wondershare Virbo’s Video Translator further expand the accessibility and versatility of multimedia content creation.
Video Translator | Wondershare Virbo
Video Translator
With Virbo, you do not need to manually type out subtitles or hire a translator to translate your videos. Now, you can use AI to automatically create subtitles and subtitle translations in English, Malay, Thai, Vietnamese, Indonesian, French, German, Italian, Russian, Spanish, Portuguese, Chinese, Korean, Japanese, Arabic, and many more languages!
Get to Know AI Video Translation
Localize effortlessly, reaching diverse audiences. Virbo Video Translator effortlessly translates your video content into over 20 languages, bridging language gaps and expanding your audience reach. An affordable solution for those seeking worldwide content accessibility
For Win 7 or later(64-bit)
Language Option
As of now, the Video Translator feature supports the following languages:
- Original Video Languages: English, French, Spanish , German, Portuguese, Italian, Japanese, Indonesian, Chinese , Arabic, Filipino, Korean, Hindi, Russian, Vietnamese, Burmese, Urdu, Thai, Burmese, Bangla, Dutch, Turkish, Croatian, Polish, Swedish, Romanian, Czech, Greek, Finnish, Malay, Slovenian, Danish, Tamil, Ukrainian.
- Translated Languages: English, French, Spanish, German, Portuguese, Italian, Japanese , Indonesian, Chinese, Arabic, Filipino, Korean, Hindi, Russian , Dutch, Turkish, Polish, Swedish, Bulgarian, Romanian, Czech, Greek, Finnish, Malay, Slovak, Danish, Tamil, Ukrainian.
We will continue to update and iterate on the functionality, so stay tuned for support for more languages and additional features in the future.
For Win 7 or later(64-bit)
Step 1. Download Wondershare Virbo
First, download and install the Wondershare Virbo.
For Win 7 or later(64-bit)
Step 2. Select Video Translator
When you have installed the Virbo AI video generator, click to launch it and go to the “Video translator “ tab.
Select Video translator
Step 3. Upload You Video
A pop-up window will appear, and you must follow the prompts to get started with your video translation! Before uploading your original video file, here are some tips you must bear in mind:
- The recommended video duration and format is a 10s-2min MP4 file.
- Uploaded videos should contain authentic voices. The translation function is only affected by human voices.
- Video translation only supports voiceover content. You can not translate the songs or any BGM in the video.
- Avoid any background noise or music, as they can reduce the quality of the audio output.
- The video resolution must be between 480x480 and 1920x1920.
Upload You Video
Step 4. Select Desired Language
When everything is ready, select the original language for your video, and select your target language and the audio accent or voice style you like.
Select Video translator
Step 5. Pick Advanced Features (Optional)
If you want to show the target translated subtitles in your video, you can keep this “AI generator for translated subtitles” enabled.As well as the second one, if you want to keep the original BGM, please turn this feature on.
By following these steps, you can quickly start your video translation. The video translation process will take some time, and at the same time, you can continue with your new video creation.
Select Video translator
Step 6. Export Video
Once you are satisfied with the effect of the whole video, click “Export” to generate the video. In this way, a brand new video using Virbo AI avatar is created.
Warm Tips about Video Translator
Explore a deeper understanding of Virbo Video Translator by delving into the following blog posts . These articles offer comprehensive insights, providing you with information about the features, capabilities, and benefits of Virbo’s cutting-edge video translation technology.
Translate Live Videos to English
Translate Video from English to Arabic
Online Auto Subtitle Translators
Get to Know AI Video Translation
Localize effortlessly, reaching diverse audiences. Virbo Video Translator effortlessly translates your video content into over 20 languages, bridging language gaps and expanding your audience reach. An affordable solution for those seeking worldwide content accessibility
For Win 7 or later(64-bit)
Language Option
As of now, the Video Translator feature supports the following languages:
- Original Video Languages: English, French, Spanish , German, Portuguese, Italian, Japanese, Indonesian, Chinese , Arabic, Filipino, Korean, Hindi, Russian, Vietnamese, Burmese, Urdu, Thai, Burmese, Bangla, Dutch, Turkish, Croatian, Polish, Swedish, Romanian, Czech, Greek, Finnish, Malay, Slovenian, Danish, Tamil, Ukrainian.
- Translated Languages: English, French, Spanish, German, Portuguese, Italian, Japanese , Indonesian, Chinese, Arabic, Filipino, Korean, Hindi, Russian , Dutch, Turkish, Polish, Swedish, Bulgarian, Romanian, Czech, Greek, Finnish, Malay, Slovak, Danish, Tamil, Ukrainian.
We will continue to update and iterate on the functionality, so stay tuned for support for more languages and additional features in the future.
For Win 7 or later(64-bit)
Step 1. Download Wondershare Virbo
First, download and install the Wondershare Virbo.
For Win 7 or later(64-bit)
Step 2. Select Video Translator
When you have installed the Virbo AI video generator, click to launch it and go to the “Video translator “ tab.
Select Video translator
Step 3. Upload You Video
A pop-up window will appear, and you must follow the prompts to get started with your video translation! Before uploading your original video file, here are some tips you must bear in mind:
- The recommended video duration and format is a 10s-2min MP4 file.
- Uploaded videos should contain authentic voices. The translation function is only affected by human voices.
- Video translation only supports voiceover content. You can not translate the songs or any BGM in the video.
- Avoid any background noise or music, as they can reduce the quality of the audio output.
- The video resolution must be between 480x480 and 1920x1920.
Upload You Video
Step 4. Select Desired Language
When everything is ready, select the original language for your video, and select your target language and the audio accent or voice style you like.
Select Video translator
Step 5. Pick Advanced Features (Optional)
If you want to show the target translated subtitles in your video, you can keep this “AI generator for translated subtitles” enabled.As well as the second one, if you want to keep the original BGM, please turn this feature on.
By following these steps, you can quickly start your video translation. The video translation process will take some time, and at the same time, you can continue with your new video creation.
Select Video translator
Step 6. Export Video
Once you are satisfied with the effect of the whole video, click “Export” to generate the video. In this way, a brand new video using Virbo AI avatar is created.
Warm Tips about Video Translator
Explore a deeper understanding of Virbo Video Translator by delving into the following blog posts . These articles offer comprehensive insights, providing you with information about the features, capabilities, and benefits of Virbo’s cutting-edge video translation technology.
Translate Live Videos to English
Translate Video from English to Arabic
Online Auto Subtitle Translators
Creating AI Videos With AI Avatars
Creating AI Videos With AI Avatars
With the help of the right avatars, you can easily define the perfect gender, race, features, and appearance of the AI video according to your desired results. All you have to do is select the AI avatar and continue the process.
Step 1: Select the option of “AI Avatars” from the homepage of Wondershare Virbo.
Step 2: You will be directed to a window where you can select any appropriate avatar from your required category.
Step 3: On selecting a particular avatar, you will be guided into the preview interface, where you can observe the characteristics of the selected option.
Step 4: As you choose the option of “Create Video” from the bottom, you will be guided to select the orientation of your AI video. Select any and continue by tapping the “Create now” button.
Step 5: You will be redirected to the video creation and editing section. Here you can make all kinds of changes to your video, including adding text, changing background, and much more. Proceed to the “Preview” or “Export” button according to your requirements. If you select the “X” button, this will prompt you to save the created video in the “Drafts”.
Step 2: You will be directed to a window where you can select any appropriate avatar from your required category.
Step 3: On selecting a particular avatar, you will be guided into the preview interface, where you can observe the characteristics of the selected option.
Step 4: As you choose the option of “Create Video” from the bottom, you will be guided to select the orientation of your AI video. Select any and continue by tapping the “Create now” button.
Step 5: You will be redirected to the video creation and editing section. Here you can make all kinds of changes to your video, including adding text, changing background, and much more. Proceed to the “Preview” or “Export” button according to your requirements. If you select the “X” button, this will prompt you to save the created video in the “Drafts”.
Step 2: You will be directed to a window where you can select any appropriate avatar from your required category.
Step 3: On selecting a particular avatar, you will be guided into the preview interface, where you can observe the characteristics of the selected option.
Step 4: As you choose the option of “Create Video” from the bottom, you will be guided to select the orientation of your AI video. Select any and continue by tapping the “Create now” button.
Step 5: You will be redirected to the video creation and editing section. Here you can make all kinds of changes to your video, including adding text, changing background, and much more. Proceed to the “Preview” or “Export” button according to your requirements. If you select the “X” button, this will prompt you to save the created video in the “Drafts”.
Step 2: You will be directed to a window where you can select any appropriate avatar from your required category.
Step 3: On selecting a particular avatar, you will be guided into the preview interface, where you can observe the characteristics of the selected option.
Step 4: As you choose the option of “Create Video” from the bottom, you will be guided to select the orientation of your AI video. Select any and continue by tapping the “Create now” button.
Step 5: You will be redirected to the video creation and editing section. Here you can make all kinds of changes to your video, including adding text, changing background, and much more. Proceed to the “Preview” or “Export” button according to your requirements. If you select the “X” button, this will prompt you to save the created video in the “Drafts”.
Netflix Subtitle Translation Methods: Comprehensive Guide
Subtitle translation on Netflix plays a pivotal role in enhancing the global viewership experience. With Netflix’s expansive reach across diverse linguistic demographics, accurateNetflix translation ensures accessibility and inclusivity for audiences worldwide. Subtitles not only cater to non-native speakers but also serve the needs of the deaf and hard-of-hearing community fostering a more comprehensive viewing environment.
The importance of precise translation lies in preserving the nuances of dialogue, cultural references, and context, thus maintaining the authenticity of the content. To address this, various software tools and methods, includingNetflix subtitles translator , are employed, leveraging technology and human expertise to ensure high-quality translations. In this article, we will explore various software and methods for translating subtitles on Netflix effectively.
Part 1: Difficulties Lies in Netflix Subtitle Translation
Translating subtitles for Netflix is a multifaceted endeavor that extends beyond linguistic conversion. It entails delicately navigating cultural nuances, balancing precision with sensitivity, and encapsulating dialogue essence within tight constraints.
As Netflix expands globally, high-qualitytranslation Netflix becomes crucial for a seamless viewing experience. To deepen comprehension, here are the complexities inherent inNetflix subtitle translation :
●Preserving Cultural Nuances
This involves accurately conveying cultural references, humor, and idiomatic expressions while ensuring they resonate with the target audience. It requires translators to understand the cultural context deeply to maintain the authenticity of the content.
●Balancing Linguistic Accuracy and Cultural Sensitivity
Achieving a balance between linguistic precision and cultural relevance is crucial to avoid misinterpretations or causing offense. Translators must ensure that their translations accurately reflect the original meaning while remaining sensitive to cultural differences.
●Interpreting Context
Understanding the context of dialogues and scenes is essential for translation accurately. This is particularly challenging when cultural context significantly influences meaning which requires translators to grasp subtle nuances and implications.
●Time Constraints and Character Limits
Subtitles must be concise and displayed within limited screen space. Translators face the challenge of conveying meaning efficiently without sacrificing accuracy under strict time and space constraints.
●Technical Challenges
Translators often work with specific software and must adhere to technical guidelines provided by Netflix. This includes subtitles formatting and timing, which requires proficiency in technical aspects alongside linguistic skills.
●Maintaining Consistency
Consistency in terminology, style, and tone across episodes or seasons is essential for a seamless viewing experience. Translators need to ensure that their translations remain coherent and consistent throughout the content.
●Adapting to Language Evolution
Languages evolve over time, and translators need to stay updated with contemporary usage and emerging expressions. This requires ongoing education awareness of linguistic trends to ensure translations remain relevant and accurate.
Part 2: How to Translate Netflix Subtitle Using a Dedicated Tool - Wondershare Virbo
Netflix subtitle translation can indeed feel daunting at first, with its complexities and nuances. However, fear not, for withWondershare Virbo as your trusted companion, what may initially seem like a daunting task quickly transforms into a smooth and ultimately rewarding experience.
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In this guide, we will demonstrate how Virbo’s user-friendly interface and advanced features make translating Netflix subtitles a breeze. Follow the instructions outlined below:
- Step 1: Simply open your browser and enterWondershare Virbo into the search bar. If you don’t have an account yet, you can create one by following the registration process. If you already have an existing account, log in using your credentials.
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- Step 2: After logging in to your account, navigate to the top of the page and click on theFeature option. From there, selectAI Video Translate.
- Step 3: You’ll find instructions on how to use the Video Translate feature of Wondershare Virbo. Scroll down and locate two buttons: Free Download and Translate Video Online. Click on theTranslate Video Online button.
- Step 4: Select theUpload Video icon and choose the video from your local files by clickingOpen . Allow some time for the video to upload.
- Step 5: Once the video has been uploaded successfully, choose the original video language from the dropdown menu on the left.
- Step 6: Following that, proceed to select the target language from the dropdown menu on the right.
- Step 7: Click on the dropdown menu for Advanced settings, then toggle on both Subtitle and Proofread video script options. Below, click theTranslate the video button.
_Note: If the video primarily showcases one individual’s frontal face, you can also enable Lip-sync by toggling it on.
- Step 8: Wait until the loading process is complete. Once done, review the subtitles to ensure they meet the standards. If necessary, you can edit them before clicking theSave button.
- Step 9: Once you’ve finished reviewing or editing, click on theTranslate video button and wait until the video has been successfully translated.
- Step 10: To access the translated video for download, simply click on theDownload video button below.
Part 3: What Are The Methods and Tips for Effective Netflix Subtitle Translation?
Netflix, a renowned entertainment platform, offers a wide range of shows and movies to audiences worldwide. Subtitles play a crucial role in ensuring that viewers from different language backgrounds can enjoy the content. In this section, we will discuss various methods and techniques aimed at enhancing the quality of subtitle translation on Netflix.
●Maintaining Context, Tone, and Style
Translating subtitles requires more than just converting words. Translators must grasp the content of each dialogue and scene to accurately convey the intended meaning. They consider factors like character emotions, background information, and narrative flow to ensure the translated subtitles resonate with viewers. Consistency in tone and style across subtitles maintains the immersive experience for the audience to ensure they remain engaged with the content.
●Handling Cultural References and Idiomatic Expressions
Cultural references and idiomatic expressions are integral parts of language and storytelling. However, they can be challenging to translate accurately, especially when the cultural context differs between languages. Translators need to carefully adapt these elements to ensure they make sense to the target audience while staying true to the original intent of the content.
●Adapting Linguistic Nuances
Languages have their own unique nuances and subtleness that may not have direct equivalents in other languages. Translators must navigate these differences skillfully to preserve the richness and depth of the original dialogue. This involves understanding linguistic nuances such as wordplay, sarcasm, metaphor, and finding appropriate equivalents in the target language.
●Utilizing Translation Tools and Technology
Translation software and tools can significantly streamline the subtitle translation process, improving efficiency and consistency. However, these tools are not reliable and require human oversight. Translators leverage technology to enhance their workflow while also relying on their linguistic expertise and cultural awareness to produce high-quality translations.
●Collaboration and Peer Review
Collaboration with fellow translators and subject matter experts is invaluable in ensuring the quality of consistency of subtitle translations. Peer review allows translators to receive constructive feedback, identify potential errors or inconsistencies, and refine their translations accordingly. This collaborative approach helps maintain the overall quality of subtitle translations and ensures that the final product meets the highest standards.
●Cultural Sensitivity and Awareness
Cultural sensitivity is paramount in subtitle translation, as translations that disregard cultural norms or sensitivities can lead to misunderstandings or offense. Translators must conduct thorough research into the cultural context of the source material and seek feedback from native speakers to ensure that their translations are respectful, accurate, and culturally appropriate.
By embracing these best practices, translators can effectively bridge linguistic and cultural barriers that will ensure Netflix subtitles resonate with diverse audiences worldwide.
Conclusion
In this comprehensive guide toNetflix subtitle translation , we’ve explored the intricate process of making content accessible across languages. We’ve discussed the hurdles faced by translators, from preserving cultural nuances to maintaining linguistic precision. Subtitle translation transcends mere word conversion; it is about facilitating seamless viewer immersion across diverse linguistic backgrounds. The significance of Netflix subtitle translation cannot be understated—it promotes inclusivity and cultural exchange, enriching the global viewing experience.
ThroughWondershare Virbo’s Video Translate feature , the translation process is simplified. By embracing translation initiatives, individuals can bridge linguistic barriers and foster a more connected world.
Reviewing the Live Streaming Shopping Industry in China
Stores are now trying flashy ways to connect with customers in a competitive market. Among those ways, livestream shopping is a cool trend with a fun shopping experience. It became trendy in China in 2020 when the pandemic led to a physical market shutdown. This unfortunate incident led to the growth of the digital industry worldwide, becoming a blessing in disguise.
China’s live shopping keeps growing because of its diversity and advanced AI technology. Learn about how this live shopping experience has developed across the border through this review article.
Part 1. The Basic Concept of Livestream Shopping: What It Is?
Livestream shopping is a practice that involves product promotion through a live video. This innovative concept creates an engaging environment for shopping through live video entertainment. Unlike traditional e-commerce, livestream shopping encourages active audience participation. As a result, viewers can get real-time product demonstrations and responses from the hosts.
Now that you know the concept oflivestream shopping in China , let’s head to its requirements. You don’t need any physical platform as it operates completely online. Navigate through this section to learn about the requirements for successful livestream shopping:
1. Video Equipment
You need a fine camera to ensure clear video for high-quality product display. Also, there should be a tripod stand to keep this camera stable and cover multiple angles. You may also use ring lights or LED panels, as good lighting is crucial for better visibility.
2. Audio Equipment
Make sure to use an external microphone, as a dedicated one ensures better audio quality. Also, a hands-free microphone makes operability easier for hosts moving around in the live stream.
3. Live Streaming Setup
You must have a computer to handle streaming software and many applications. Use any of the streaming software, but make sure to have a strong internet connection. You also need a platform that supports live-stream shopping, like Facebook or TikTok.
4. Monitoring and Analytics Tools
You need multiple-screen monitors to keep an eye on the live stream, chat, and any content. Plus, make use of an analytics tool to track viewer engagement and other relevant metrics. Considering all these factors, it is clear that you do not require a physical brand store to run a live campaign. Anyone can conduct live selling China sessions with products.
Part 2. China Live Shopping: Is It Booming or Devaluing?
Livestream shopping took an exciting turn in its success and productivity. It didn’t just happen to grow on its own; there’s a whole course of action and history behind it. To make your understanding clearer, read this brief history ofChina’s live shopping :
History of China Livestream Shopping
The start of promoting and selling products through live video occurred in China in 2016. The giant social platform “Taobao “ introduced the concept of live-streaming e-commerce. This trend came to the attention of millions of Chinese consumers. Also, it appeared to be a convenient way, as everyone got smartphones and payment cards for easy procession.
Consequently, the COVID-19 pandemic proved to favor this shopping trend. This was because the physical market was almost shut down completely. Thus, China’s live shopping took growth progress to approximately $352 billion by 2021. Yet, there reached a point when it slowed down and devalued. Here are some of the critical reasons for the brief downfall of livestream shopping in China:
- Saturated Market: The market became overcrowded with the gradual increase in livestream shopping. The increased competition among hosts led to its saturation and the pause in its growth.
- Consumer Fatigue: Continuous exposure to livestream shopping events made consumers less enthusiastic. Also, regular promotional messages and a lack of variety made them lose interest.
- Scandals: Mismanagement of live stream events and fraudulent practices hurt audiences’ trust. It made this shopping method less reliable and trustworthy in viewers’ eyes.
- Decreasing Innovation:Live stream shopping in China gained sudden popularity. Yet, it no longer remained unique when more competition entered the market. It led to a decline in the excitement and engagement of consumers.
Rise of China Live Shopping With Advancement in Technology
As we discussed the downfall oflive-streaming shopping in China , there is another point to ponder. The lack of technology was the main factor for all those reasons for downfall. With the advancement of AI and virtual avatars, it has again taken the pace of growth. These new technological systems are offering more versatility and security in livestream shopping.
According toStatista , there is a gradual increase in livestream shoppers in China. This increase can be seen in the comparison chart pasted below:
A Chinese tech giant “Tencent” adapted to the challenges of this shopping trend. They released an in-app shopping feature in the “WeChat ” messaging service. It led to a gross profit of almost $14 billion in the overall valuation. Moreover, several tools are now working in favor of livestream shopping, increasing users’ diversity. Provided are three essential types of tools serving in this industry:
1. Social Platforms
Some trending social media platforms like Facebook and TikTok represent different marketing features. The audience is already there, so you just need to go live to catch their attention.
2. Production Tools
These tools can improve your production experience, leading to better conversion rates. Some even let you stream across multiple platforms and get comments.
3. E-commerce Tools
The focus of this type of tool, like Shopify, is on the buying and delivering process. They handle things like bundling, discounts, cart management, and more. Their assistive role in developing live shopping systems is evident across the market.
Provided next is resourceful data obtained from a platform,ECDB , showing the live commerce platforms used across China. The obtained data has been gathered against a decided sample space during the year 2022:
This statistical comparison can verify all the advancements in live selling in China. The following table shows countries with the most livestream e-commerce shoppers:
Asia-Pacific Region Countries | Percentage of Livestream Ecommerce Shoppers |
---|---|
China | 77 |
India | 75 |
Thailand | 72 |
Indonesia | 69 |
Japan | 32 |
Australia | 22 |
Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping
As technology progressed,Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.
Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.
Key Features of Wondershare Virbo Live
- Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
- It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
- You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
- The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
- AI live shopping script generation creates shopping scripts during live streaming.
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Steps of Creating a Stream Room in Wondershare Virbo Live
Creating aChina live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:
Step 1. Get the Tool Online To Make Stream Room
Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.
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- Step 2. Start Creating a Blank Livestream Room
Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.
- Step 3. Select Your Preferred AI Avatar
In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.
- Step 4. Make Changes in the Background
Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.
- Step 5. Insert the Text Prompt or Access AI Smart Script
Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.
- Step 6. Begin Live Streaming of Your Products
You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.
Conclusion
Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.
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- Title: Updated 2024 Approved Live Commerce Success Stories Lessons Learned & Predictions for the Future
- Author: Sam
- Created at : 2024-06-23 02:57:05
- Updated at : 2024-06-24 02:57:05
- Link: https://ai-voice-clone.techidaily.com/updated-2024-approved-live-commerce-success-stories-lessons-learned-and-predictions-for-the-future/
- License: This work is licensed under CC BY-NC-SA 4.0.