What Is AI Advertising?

Part 1. How is AI used in advertising?

AI is used in advertising in various ways to optimize campaigns, personalize messaging, and improve targeting. Here are some common applications of AI in advertising:

01of 08Audience targeting

AI algorithms analyze vast amounts of data to identify patterns and preferences among different user segments. This allows advertisers to target specific demographics or individuals with relevant advertisements based on their browsing behavior, demographics, interests, and previous interactions.

02of 08Ad optimization

AI can automatically optimize ad campaigns by adjusting real-time parameters such as ad creative, placement, and bidding strategies. Machine learning algorithms analyze data on user responses and continuously refine ad delivery to maximize performance and achieve campaign objectives.

03of 08Predictive analytics

AI enables advertisers to make data-driven decisions by using predictive analytics. Machine learning algorithms analyze historical data to forecast future trends, customer behavior, and potential campaign outcomes. This helps advertisers allocate budgets effectively and optimize their strategies accordingly.

04of 08Ad creation

AI tools can generate ad content automatically by leveraging natural language processing (NLP) and computer vision. These systems can create personalized ad copy, generate product descriptions, and design visuals based on user preferences and brand guidelines.

05of 08Chatbots and virtual assistants

AI-powered chatbots and virtual assistants are used in advertising to provide personalized customer support, answer queries, and guide users through the buyer’s journey. They can offer recommendations based on user preferences, provide information about products or services, and even complete transactions.

06of 08Dynamic pricing

AI algorithms can analyze market trends, competitor pricing, and customer behavior to determine optimal pricing strategies. AI empowers advertisers to dynamically modify prices based on factors like demand, inventory levels, and customer segmentation, with the ultimate goal of optimizing revenue and profitability.

07of 08Ad fraud detection

AI algorithms can detect fraudulent activities in advertising, such as click fraud, impression fraud, or fake accounts. By analyzing large datasets and identifying patterns, AI systems can help prevent ad fraud, protect advertiser investments, and ensure campaign performance accuracy.

08of 08Customer segmentation and profiling

AI enables advertisers to segment customers based on their preferences, behavior, and characteristics. This allows personalized advertising campaigns that resonate with specific customer segments, leading to higher engagement and conversion rates.

Part 2. What advantages does AI advertising have compared to traditional advertising?

AI advertising has several advantages over traditional advertising:

1.Intelligent targeting and personalized recommendations

AI advertising can accurately target and make personalized recommendations to users through data analysis and machine learning algorithms. It analyzes users’ interests, behaviors, and preferences to deliver relevant and appealing ads, increasing click-through and conversion rates.

2.Real-time optimization and precision

AI advertising can monitor ad performance in real time and optimize it based on user feedback and data metrics. It adjusts ad content, channels, and delivery strategies to improve ad relevance and effectiveness, giving advertisers better control over their ad budgets and outcomes.

3.Automation and efficiency

AI advertising automates ad delivery, reducing manual intervention and labor costs. Advertisers can manage ad campaigns more efficiently and achieve better results by automating ad buying, placement, and optimization.

4.Data-driven insights

AI advertising leverages data analysis and mining to provide deeper insights and decision support. Advertisers can better understand user behavior patterns, market trends, and competitor insights through data analysis, enabling them to make informed advertising decisions.

5.Creative optimization and personalized content creation

AI advertising helps optimize ad creatives and content using machine learning and generative models. It generates personalized ad copy, images, and videos that cater to user needs and preferences, enhancing ad creativity and interactivity.

Overall, AI advertising harnesses the power of data and algorithms to deliver more accurate, intelligent, and personalized ads, improving ad effectiveness and user experience and generating better performance and returns for advertisers.

Part 3. Potential risks and challenges in AI advertising

1.Privacy concerns

AI advertising relies on a large amount of user data for targeting and personalized recommendations, which can raise concerns about user privacy. Improper data handling and usage could lead to data breaches or misuse, resulting in privacy infringements.

2.Bias and discrimination

AI algorithms used in advertising may be influenced by their own biases and prejudices. If algorithms are trained on biased or insufficiently diverse data, it could result in ads that target or exclude specific groups, leading to unfairness and discrimination.

3.Fraud and false information

While AI advertising can predict and prevent fraud, there is still a risk of fraudulent activities and the spread of incorrect information through AI advertising systems. Malicious advertisers may exploit AI technology to deceive users or engage in fraudulent activities, undermining user rights and trust.

4.Lack of human judgment and creativity

Although AI advertising can automate and optimize ad delivery, it may lack human judgment and creativity. Some advertising campaigns require more emotional appeal and creative factors that AI technology may have limitations in delivering.

To address these risks, regulatory agencies and relevant stakeholders need to establish appropriate policies and standards to ensure the compliance and ethicality of AI advertising. Technology developers and advertising practitioners should also strengthen monitoring, validation, and review processes for AI advertising systems to mitigate potential risks and issues.

Part 1. How is AI used in advertising?

AI is used in advertising in various ways to optimize campaigns, personalize messaging, and improve targeting. Here are some common applications of AI in advertising:

01of 08Audience targeting

AI algorithms analyze vast amounts of data to identify patterns and preferences among different user segments. This allows advertisers to target specific demographics or individuals with relevant advertisements based on their browsing behavior, demographics, interests, and previous interactions.

02of 08Ad optimization

AI can automatically optimize ad campaigns by adjusting real-time parameters such as ad creative, placement, and bidding strategies. Machine learning algorithms analyze data on user responses and continuously refine ad delivery to maximize performance and achieve campaign objectives.

03of 08Predictive analytics

AI enables advertisers to make data-driven decisions by using predictive analytics. Machine learning algorithms analyze historical data to forecast future trends, customer behavior, and potential campaign outcomes. This helps advertisers allocate budgets effectively and optimize their strategies accordingly.

04of 08Ad creation

AI tools can generate ad content automatically by leveraging natural language processing (NLP) and computer vision. These systems can create personalized ad copy, generate product descriptions, and design visuals based on user preferences and brand guidelines.

05of 08Chatbots and virtual assistants

AI-powered chatbots and virtual assistants are used in advertising to provide personalized customer support, answer queries, and guide users through the buyer’s journey. They can offer recommendations based on user preferences, provide information about products or services, and even complete transactions.

06of 08Dynamic pricing

AI algorithms can analyze market trends, competitor pricing, and customer behavior to determine optimal pricing strategies. AI empowers advertisers to dynamically modify prices based on factors like demand, inventory levels, and customer segmentation, with the ultimate goal of optimizing revenue and profitability.

07of 08Ad fraud detection

AI algorithms can detect fraudulent activities in advertising, such as click fraud, impression fraud, or fake accounts. By analyzing large datasets and identifying patterns, AI systems can help prevent ad fraud, protect advertiser investments, and ensure campaign performance accuracy.

08of 08Customer segmentation and profiling

AI enables advertisers to segment customers based on their preferences, behavior, and characteristics. This allows personalized advertising campaigns that resonate with specific customer segments, leading to higher engagement and conversion rates.

Part 2. What advantages does AI advertising have compared to traditional advertising?

AI advertising has several advantages over traditional advertising:

1.Intelligent targeting and personalized recommendations

AI advertising can accurately target and make personalized recommendations to users through data analysis and machine learning algorithms. It analyzes users’ interests, behaviors, and preferences to deliver relevant and appealing ads, increasing click-through and conversion rates.

2.Real-time optimization and precision

AI advertising can monitor ad performance in real time and optimize it based on user feedback and data metrics. It adjusts ad content, channels, and delivery strategies to improve ad relevance and effectiveness, giving advertisers better control over their ad budgets and outcomes.

3.Automation and efficiency

AI advertising automates ad delivery, reducing manual intervention and labor costs. Advertisers can manage ad campaigns more efficiently and achieve better results by automating ad buying, placement, and optimization.

4.Data-driven insights

AI advertising leverages data analysis and mining to provide deeper insights and decision support. Advertisers can better understand user behavior patterns, market trends, and competitor insights through data analysis, enabling them to make informed advertising decisions.

5.Creative optimization and personalized content creation

AI advertising helps optimize ad creatives and content using machine learning and generative models. It generates personalized ad copy, images, and videos that cater to user needs and preferences, enhancing ad creativity and interactivity.

Overall, AI advertising harnesses the power of data and algorithms to deliver more accurate, intelligent, and personalized ads, improving ad effectiveness and user experience and generating better performance and returns for advertisers.

Part 3. Potential risks and challenges in AI advertising

1.Privacy concerns

AI advertising relies on a large amount of user data for targeting and personalized recommendations, which can raise concerns about user privacy. Improper data handling and usage could lead to data breaches or misuse, resulting in privacy infringements.

2.Bias and discrimination

AI algorithms used in advertising may be influenced by their own biases and prejudices. If algorithms are trained on biased or insufficiently diverse data, it could result in ads that target or exclude specific groups, leading to unfairness and discrimination.

3.Fraud and false information

While AI advertising can predict and prevent fraud, there is still a risk of fraudulent activities and the spread of incorrect information through AI advertising systems. Malicious advertisers may exploit AI technology to deceive users or engage in fraudulent activities, undermining user rights and trust.

4.Lack of human judgment and creativity

Although AI advertising can automate and optimize ad delivery, it may lack human judgment and creativity. Some advertising campaigns require more emotional appeal and creative factors that AI technology may have limitations in delivering.

To address these risks, regulatory agencies and relevant stakeholders need to establish appropriate policies and standards to ensure the compliance and ethicality of AI advertising. Technology developers and advertising practitioners should also strengthen monitoring, validation, and review processes for AI advertising systems to mitigate potential risks and issues.

Create AI Avatar Video | Online

Create AI Avatar Videos

To begin crafting your AI avatar video, simply click the “Create Video” button found on the homepage.

02Choose Avatar & Voiceover

03Edit Video

04Export Video

Step 1. Create a Project

Click “Create Video” to start creating a new video.

Create a Project

Choose your preferred video aspect ratio: opt for a landscape or portrait video, depending on your requirements. Then, click on “Create Video.”

Choose Aspect Ratio

Step 2. Choose Avatar & Voiceover

After entering the user interface, select “Avatars” to choose an AI avatar for your video. Click on the displayed avatar on the screen, and an action bar will appear on the left side, allowing you to customize the style and placement of your video persona.

Choose Avatar

Input the text you plan to include in the video. You can modify the avatar’s speed, pitch, and volume using the controls displayed on the right-hand side.

Play Scripts

Step 3. Edit Video

You can also modify the background, select text style, or add adorable sticker to the video.

Edit Video

Moreover, click on “Music” to select the soundtrack for your video. You can choose from extensive music library and customize the volume to suit your preferences.

Choose Background Music

Step 4. Export Video

When you’ve achieved the desired video effect, simply click on the “Export” button to generate your video. This straightforward process results in the creation of a brand new video featuring the Virbo AI avatar.

Export Video

02Choose Avatar & Voiceover

03Edit Video

04Export Video

Step 1. Create a Project

Click “Create Video” to start creating a new video.

Create a Project

Choose your preferred video aspect ratio: opt for a landscape or portrait video, depending on your requirements. Then, click on “Create Video.”

Choose Aspect Ratio

Step 2. Choose Avatar & Voiceover

After entering the user interface, select “Avatars” to choose an AI avatar for your video. Click on the displayed avatar on the screen, and an action bar will appear on the left side, allowing you to customize the style and placement of your video persona.

Choose Avatar

Input the text you plan to include in the video. You can modify the avatar’s speed, pitch, and volume using the controls displayed on the right-hand side.

Play Scripts

Step 3. Edit Video

You can also modify the background, select text style, or add adorable sticker to the video.

Edit Video

Moreover, click on “Music” to select the soundtrack for your video. You can choose from extensive music library and customize the volume to suit your preferences.

Choose Background Music

Step 4. Export Video

When you’ve achieved the desired video effect, simply click on the “Export” button to generate your video. This straightforward process results in the creation of a brand new video featuring the Virbo AI avatar.

Export Video

How to Make a Talking AI Avatar From Photos: Easy Guide

Thanks to artificial intelligence (AI), you can generate lifelike video presentations featuring human presenters or “AI avatars ” without the need for extensive video production. Moreover, these avatars are not only visually appealing but also interactive, able to speak according to the script you have written.

This time, we’ll walk you through the process of making a talking AI avatar, including how tocreate a talking avatar from a photo . This allows you to bring any photos to life with the power of AI. Whether you want to create a fun video message, enhance your online presence, or simply explore the possibilities of technology, this tutorial will help you achieve that.

Part 1. What You Can Do With A Talking AI Avatar

Whencreating your own talking avatar , you have the option to use your own images or select from available AI templates. Then, these avatars will be refined through AI processing.

With the emergence of talking AI avatars, the possibilities for their usage across various domains have also expanded. Here are some things you can do when learninghow to create talking avatar :

1. Content creation

Talking AI avatars are valuable tools for content creators who want to engage their audience in new and immersive ways. With Talking Avatar, you can captivate viewers, boost engagement, and differentiate your content from competitors.

2. Business presentation

In corporate settings, talking AI avatars offer a unique alternative to traditional presentations. They can serve as virtual hosts, delivering key messages with charisma and clarity. Create personalized, interactive virtual video presentations that potential buyers can access from the comfort of their homes. Make property showcasing more effective and efficient, which can lead to quicker sales with talking avatar.

3. Hospitality promotion

Hotels, resorts, and travel agencies can learnhow to create talking avatar to promote their services and attractions. These avatars can act as virtual tour guides, showcasing amenities, highlighting local attractions, and providing personalized recommendations to potential guests, enhancing the overall customer experience.

4. Education

In the field of education, talking AI avatars are valuable tools for delivering engaging and interactive lessons. They can serve as virtual tutors, guiding students through complex concepts with attractive visual aids and engaging explanations.

5. Retail marketing campaigns

If you are a retailer marketer, you can utilize talking AI avatars to enhance your marketing campaigns and customer interactions. These avatars can act as virtual sales assistants, providing product recommendations, and answering frequently asked questions. By using a talking avatar, you can elevate customer engagement, increase sales, and transform your e-commerce strategy.

Part 2. Prominent Features of Talking Avatar

If you are learninghow to make a talking avatar , the avatars also come equipped with a range of features that contribute to their versatility and effectiveness in content creation. Let’s get into the key features that make talking avatars a powerful tool for communication and storytelling:

1. Royalty-free assets and templates

Talking avatar platforms often provide a library of royalty-free assets and templates that users can use. These include background music, accents, a diverse selection of AI avatars representing various races, AI anime characters, and more.

2. Voice narration from a script

One of the key features of talking avatars is their ability to narrate text from a script using synthetic voices. When youcreate your own talking avatar , you can input a written script, and the avatar will generate speech based on the provided text. You can also use your own recorded voice for your talking avatar.

3. AI script

No idea where to start writing your script? Many talking avatar platforms can leverage artificial intelligence to help you write and enhance the flexibility of your texts. This feature helps streamline the scriptwriting process and saves users valuable time and effort.

4. Auto-translation

Auto-translation features are essential for engaging global audiences. Talking Avatar enables avatars to automatically translate your content into various languages. This ensures that viewers from diverse linguistic backgrounds can understand and engage with your content effectively and facilitates communication on a global scale.

Part 3. How To Create Your Own Talking Avatar With the Easiest Way

Now, let’s get to the main topic of this article:How to create a talking avatar for free ? You can create a talking avatar easily with Wondershare Virbo. Virbo is a versatile video production tool specifically designed for crafting “real-person” short videos using AIGC technology. Among its various functionalities, Virbo excels at creating talking avatars from photos.

With Wondershare Virbo’s Talking Avatar from Photos feature, you have the flexibility to choose from existing AI avatar templates or upload your own pictures. These avatars can then be animated to speak the script or narration you’ve prepared.

Some of Virbo Talking Avatar features include:

• Access a diverse library of over 300 royalty-free AI avatars
• Break down language barriers with a selection of over 300 AI voices
• Equipped with easy tutorials
• Seamless cross-platform experience on online, desktop, and mobile application
• Incorporate subtitles for enhanced accessibility

How to create a talking avatar with Wondershare Virbo

Step 1: Install Wondershare Virbo and navigate to “Talking Photo.”

DownloadWondershare Virbo and follow the instructions to install the software. Once you are on Wondershare Virbo’s interface, you can select “Talking Photo.”

Get Started Online Free Download

Step 2: Upload your photo.

You can select from the available ultra-realistic AI avatars provided for free. But if you want to use your photo tocreate your own talking avatar , click the upload (+) icon and select the portrait you want to use. You can also adjust and crop the photo to your liking. Once selected, click “Create Video” to proceed.

Step 3: Edit your video

Next, input text and select a voiceover option from those provided below to create the voiceover for your video. You can adjust the accent, speed, pitch, and volume as desired. You can also choose to include subtitles, background music, or even change the background.

If you prefer to use your own voice, you can select “Audio Upload” to upload your audio or “Online Recording” to record your voice directly within the software. If your audio is embedded in a video, choose “Extract audio” and Virbo will extract the audio from your video.

Step 4: Export the talking avatar

Once you’ve completed editing your talking avatar video, click on “Create Video” to export your creation. Wait for a few minutes, and your talking avatar videos will be ready to download.

Note: Wondershare Virbo for desktops currently offers more comprehensive features and delivers the best conversion effect. But if you prefer tocreate your own talking avatar online , you can also use Wondershare Virbo online through their website.

Conclusion

Talking AI avatars has revolutionized the way we create and interact with digital content. If you’re a content creator, business professional, educator, or marketer, you should try creating talking avatars to make even more engaging and immersive content.

Platforms like Wondershare Virbo provide accessible and user-friendly interfaces tocreate talking avatars from photos , making the process seamless and efficient. With Virbo, you can open up a world of possibilities for enhancing your presentations, training materials, marketing campaigns, and more.

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Reviewing the Live Streaming Shopping Industry in China

Stores are now trying flashy ways to connect with customers in a competitive market. Among those ways, livestream shopping is a cool trend with a fun shopping experience. It became trendy in China in 2020 when the pandemic led to a physical market shutdown. This unfortunate incident led to the growth of the digital industry worldwide, becoming a blessing in disguise.

China’s live shopping keeps growing because of its diversity and advanced AI technology. Learn about how this live shopping experience has developed across the border through this review article.

Part 1. The Basic Concept of Livestream Shopping: What It Is?

Livestream shopping is a practice that involves product promotion through a live video. This innovative concept creates an engaging environment for shopping through live video entertainment. Unlike traditional e-commerce, livestream shopping encourages active audience participation. As a result, viewers can get real-time product demonstrations and responses from the hosts.

Now that you know the concept oflivestream shopping in China , let’s head to its requirements. You don’t need any physical platform as it operates completely online. Navigate through this section to learn about the requirements for successful livestream shopping:

1. Video Equipment

You need a fine camera to ensure clear video for high-quality product display. Also, there should be a tripod stand to keep this camera stable and cover multiple angles. You may also use ring lights or LED panels, as good lighting is crucial for better visibility.

2. Audio Equipment

Make sure to use an external microphone, as a dedicated one ensures better audio quality. Also, a hands-free microphone makes operability easier for hosts moving around in the live stream.

3. Live Streaming Setup

You must have a computer to handle streaming software and many applications. Use any of the streaming software, but make sure to have a strong internet connection. You also need a platform that supports live-stream shopping, like Facebook or TikTok.

4. Monitoring and Analytics Tools

You need multiple-screen monitors to keep an eye on the live stream, chat, and any content. Plus, make use of an analytics tool to track viewer engagement and other relevant metrics. Considering all these factors, it is clear that you do not require a physical brand store to run a live campaign. Anyone can conduct live selling China sessions with products.

Part 2. China Live Shopping: Is It Booming or Devaluing?

Livestream shopping took an exciting turn in its success and productivity. It didn’t just happen to grow on its own; there’s a whole course of action and history behind it. To make your understanding clearer, read this brief history ofChina’s live shopping :

History of China Livestream Shopping

The start of promoting and selling products through live video occurred in China in 2016. The giant social platform “Taobao “ introduced the concept of live-streaming e-commerce. This trend came to the attention of millions of Chinese consumers. Also, it appeared to be a convenient way, as everyone got smartphones and payment cards for easy procession.

Consequently, the COVID-19 pandemic proved to favor this shopping trend. This was because the physical market was almost shut down completely. Thus, China’s live shopping took growth progress to approximately $352 billion by 2021. Yet, there reached a point when it slowed down and devalued. Here are some of the critical reasons for the brief downfall of livestream shopping in China:

1. Saturated Market: The market became overcrowded with the gradual increase in livestream shopping. The increased competition among hosts led to its saturation and the pause in its growth.
2. Consumer Fatigue: Continuous exposure to livestream shopping events made consumers less enthusiastic. Also, regular promotional messages and a lack of variety made them lose interest.
3. Scandals: Mismanagement of live stream events and fraudulent practices hurt audiences’ trust. It made this shopping method less reliable and trustworthy in viewers’ eyes.
4. Decreasing Innovation:Live stream shopping in China gained sudden popularity. Yet, it no longer remained unique when more competition entered the market. It led to a decline in the excitement and engagement of consumers.

Rise of China Live Shopping With Advancement in Technology

As we discussed the downfall oflive-streaming shopping in China , there is another point to ponder. The lack of technology was the main factor for all those reasons for downfall. With the advancement of AI and virtual avatars, it has again taken the pace of growth. These new technological systems are offering more versatility and security in livestream shopping.

According toStatista , there is a gradual increase in livestream shoppers in China. This increase can be seen in the comparison chart pasted below:

A Chinese tech giant “Tencent” adapted to the challenges of this shopping trend. They released an in-app shopping feature in the “WeChat ” messaging service. It led to a gross profit of almost $14 billion in the overall valuation. Moreover, several tools are now working in favor of livestream shopping, increasing users’ diversity. Provided are three essential types of tools serving in this industry:

1. Social Platforms

Some trending social media platforms like Facebook and TikTok represent different marketing features. The audience is already there, so you just need to go live to catch their attention.

2. Production Tools

These tools can improve your production experience, leading to better conversion rates. Some even let you stream across multiple platforms and get comments.

3. E-commerce Tools

The focus of this type of tool, like Shopify, is on the buying and delivering process. They handle things like bundling, discounts, cart management, and more. Their assistive role in developing live shopping systems is evident across the market.

Provided next is resourceful data obtained from a platform,ECDB , showing the live commerce platforms used across China. The obtained data has been gathered against a decided sample space during the year 2022:

This statistical comparison can verify all the advancements in live selling in China. The following table shows countries with the most livestream e-commerce shoppers:

Asia-Pacific Region Countries	Percentage of Livestream Ecommerce Shoppers
China	77
India	75
Thailand	72
Indonesia	69
Japan	32
Australia	22

Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping

As technology progressed,Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.

Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.

Key Features of Wondershare Virbo Live

1. Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
2. It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
3. You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
4. The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
5. AI live shopping script generation creates shopping scripts during live streaming.

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Steps of Creating a Stream Room in Wondershare Virbo Live

Creating aChina live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:

Step 1. Get the Tool Online To Make Stream Room

Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.

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• Step 2. Start Creating a Blank Livestream Room

Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.

• Step 3. Select Your Preferred AI Avatar

In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.

• Step 4. Make Changes in the Background

Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.

• Step 5. Insert the Text Prompt or Access AI Smart Script

Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.

• Step 6. Begin Live Streaming of Your Products

You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.

Conclusion

Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.

Device/Network/Browser Requirements | Virbo AI Live Stream

Device/Network/Browser Requirements

Explore our concise User Guide for Device/Network/Browser Requirements, tailored for seamless compatibility with our innovative product, Virbo AI Live Streaming.

Elevate your streaming experience by seamlessly meeting these requirements.

02Network Requirements

03Browser Requirements

Computer Requirements

---

1Whether desktop or laptop, a properly configured and smoothly running computer is required.

2For optimal functionality, it is recommended that the computer is outfitted with audio devices featuring “Stereo Mix” capability or other virtual sound cards. These components contribute to an enhanced audio experience and facilitate versatile sound management on the system.

Network Requirements

---

1The average network speed in the computer’s environment should not be lower than 5Mbps to ensure smooth live streaming.

2 If possible, it is recommended to use a dedicated network for more stability in internet speed.

Browser Requirements

---

1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.

02Network Requirements

03Browser Requirements

Computer Requirements

---

1Whether desktop or laptop, a properly configured and smoothly running computer is required.

2For optimal functionality, it is recommended that the computer is outfitted with audio devices featuring “Stereo Mix” capability or other virtual sound cards. These components contribute to an enhanced audio experience and facilitate versatile sound management on the system.

Network Requirements

---

1The average network speed in the computer’s environment should not be lower than 5Mbps to ensure smooth live streaming.

2 If possible, it is recommended to use a dedicated network for more stability in internet speed.

Browser Requirements

---

1We highly recommend using the Chrome browser and updating it to the latest version for optimal and stable performance.

The Ultimate Guide to B2B Video Marketing

To boost economic growth in business products and services, there are several marketing strategies. Moreover, there are certain needs and demands of businesses that are necessary to fulfill to start the chain of generating wealth. B2B refers to a business-to-business marketing strategy that involves providing products and services to other companies to assist them in their operations.

It’s a prominent marketing strategy that can help you connect with other businesses. Therefore,B2B video marketing is preferred by many professionals in order to expand their business among a diverse audience. Thus, in this article, we will guide you regardingB2B video marketing to help you excel in your business field.

Part 1: What is B2B Video Marketing?

B2B marketing consists of beneficial products and services you can provide to other businesses and organizations. In the B2B marketing cycle, you target the decision-makers of other organizations to sell your product or service. It involves longer sale cycles as the decision-makers want a considerable return on their investment. Therefore, B2B marketing takes place in a commercial platform between multiple platforms.

There are different B2B marketing strategies that you can opt for according to your requirements. For example, you can tryB2B video marketing which allows you to create and distribute content in a video format. It can function as your digital strategy to highlight the key benefits of your product or service. WithB2B video marketing, you can enhance your demand generation and search rankings.

Types of B2B Video Marketing

1. Explainer Videos: In explainer videos, you can describe the usage, directions, and key benefits of your product or service. You can also highlight your USP to give tough competition to your business rivals.
2. Product Demos: Product demonstrations involve tutorials and guidelines in a detailed manner. You can give instructions to the audience to use your product in the correct way.
3. Webinars: You can also conduct webinars that act as online group events among particular individuals. Moreover, you can give an online presentation to the decision-makers of other businesses from any part of the world.
4. Testimonials: Testimonials are honest recommendations from previous clients to promote your product. This will help other people to trust your product by checking the experiences of your past clients.

Part 2: Why is B2B Video Marketing Important?

B2B video marketing is essential to reach your targeted businesses easily. This section will highlight the significance of B2B video marketing in a brief manner.

1. Visually Appealing and Engaging

B2B YouTube videos are naturally appealing due to their captivating visuals. That’s why B2B video marketing can effectively catch the attention of your targeted audience. You can add animation and use Avatars to add distinctiveness to your video. Moreover, you can embed yourB2B video with an engaging audio track to make your audience attentive.

2. Establishes Reliable Relation

B2B videos can instantly add authenticity to your brand or product. Once your audience verifies your brand’s true identity, it will automatically establish a trustworthy relationship. Moreover, this will add credibility to your business, optimizing your growth. Therefore, B2B videos can bridge the gap between you and your targeted business organization.

3. Offers Expertise and Clear Demonstration

To sell your business product, you should demonstrate its key advantages. You can give your expertise through B2B videos with visual representation. Moreover, you can give your audience a proper demonstration to use your product without difficulty. Your viewers would also be able to absorb the guidelines through a video rather than reading a descriptive text.

4. Free Advertisement

Do you want to promote your brand name and product? B2B videos work as free advertisements as they have a high chance of going viral on social media platforms. You may have encounteredB2B YouTube videos in which you can see the key selling points of a particular product or service. Once your B2B video gets viral, you will get recognition from diverse audiences globally.

Part 3: How to Use Video Marketing in Your B2B Strategy?

If you combine video marketing with a B2B strategy, you can effortlessly strive in your business. In this section, we will offer you authentic guidance to utilize B2B video marketing effectively.

1. Identify Targeted Audience

Recognizing your audience is the most important factor inB2B video production . You should know your audience’s current needs and requirements by conducting thorough research. By identifying their key preferences, you can easily add creativity to your product or service. In addition, you will be able to bring a useful product or service to the market that can fulfill your audience’s needs.

2. Attractive Storytelling and Structure

The start of your video should be attractive so that viewers can watch the whole video. You can ask intriguing questions or a relevant incident to engage your audience instantly. The main goal should be to hook the audience throughout your video.

Moreover, you should follow a defined structure to display your product professionally. Also, make sure to give proper closure to your video. This will help the audience understand your true motive behind this.

3. Ensure Appropriate Video Formats

Once you finish B2B video production , you should convert it into an appropriate file format. Each social media platform has its requirements for file formatting. Thus, if you are uploading your B2B video on Facebook, Instagram, or TikTok, you should convert it into its respective format. Furthermore, you should also take care of the aspect ratio and video length in accordance with the social media platform.

This will ensure that the video you upload is optimized according to the platform. If you upload a video with the same aspect ratio and format, the platform can make it blurry to adjust it to their requirements.

4. Improve Video Distribution and Search Ranking

To enhance your video distribution, you should upload your B2B video on multiple platforms. This will help you in gaining viewership and acknowledgment from diverse audiences. You should also insert relevant keywords and hashtags in your video to improve its search ranking. You can add keywords to your description or video title to get high visibility.

Moreover, you can take help from a B2B video agency to distribute your videos on different platforms. They will handle all your social media accounts and optimize the video’s SEO. This way, your B2B video will rank better in the search ranking.

5. Improvise your Strategies Through Observation

To refine your results, you should analyze your video content carefully. By getting feedback and suggestions, you can modify your video content to meet the needs of stakeholders. You can also include a virtual host in yourB2B video production to present your script in a natural voice and professional attire. To do so, you can use an infamous tool calledVirbo which comprises various powerful features.

Virbo uses artificial intelligence to enhance your video content. It has a clean interface that you can operate without seeking external help. It consists of engaging templates to help you produce yourB2B video within a few minutes. You can also insert royalty-free assets in your video to add distinctiveness. Moreover, you can use one single premium account of Virbo on Android, iOS, and Windows devices.

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Key Features of Virbo

1. Multiple AI Avatars: On Virbo, you can find 150+ AI Avatars that can speak in a natural human voice. Each Avatar has different attire and ethnicity to offer you variety.
2. AI Text to Speech: To convert your textual content to voice narration, you can use the AI Voice feature of this tool. It recognizes more than 120 languages and voices with top-notch audio quality.
3. ChatGPT Integration: To help you in creating video scripts, ChatGPT is affiliated with Virbo. By entering keywords and some product details, you can create an attractive script for your video.

Wrapping Up

B2B video marketing can make a huge difference in growing your small business. By using efficient tools like Virbo, you can automatically generate B2B videos effectively. By reading this article, you have also learned the importance of B2B video marketing in business fields and industries. Therefore, you must implement the suggested factors to provide your goods and services to giant businesses.

You May Also Ask

1. How to generate leads in B2B marketing?

To generate B2B leads, you should emphasize your product’s quality. After achieving the best quality of your product, you should build relationships with your audience’s inquiries. Instead of just giving a link to your website, you should provide proper feedback.

Moreover, you should send cold emails to your potential clients to aware them of your recent updates. Also, integrating live chat on your official website can help generate B2B leads.

2. How can small businesses attract new B2B clients?

Firstly, you should launch a unique product or service that can give you an edge over your competitors. After a successful launch, you should promote your product on different social media platforms. Moreover, you should take daily or weekly client feedback to improve your product. Thus, constant refinements and analysis of your product can attract various clients.

5 Must-Know Hacks to Beat Deepfake Attacks: Streamer Survival Guide

Advancements in artificial intelligence (AI) tools have significantly influenced various industries, including streaming services. In the recent wave of development,deepfake streamers have emerged as a way of replicating people in videos. Creators are also usingdeepfake live streams to engage viewers with avatars that look just like their favorite celebs. However, deepfake streams often encounter attacks and issues that may question their authenticity. In this article, we look at some of the hacks creators can use to beat deepfake attacks.

Part 1: What is Deepfake Scandals?

Deepfake scandals involve incidents when media is manipulated using artificial intelligence (AI) in unethical or harmful ways.

Some of the issues included in the Deepfake scandals include:

1. Misinformation and Disinformation: Creation of misleading and false videos or audio recordings of public figures, which helps to sway public opinion and influence elections.
2. Financial Fraud: Impersonating someone to gain access to their financial accounts and other personal information.
3. Nonconsensual Deepfake Pornography: Superimposing an individual’s face or body onto another’s in sexually explicit content without their consent.
4. Cyberbullying and harassment: Creating humiliating or embarrassing videos of an individual to harass or cyberbully them.

Part 2: Must-read Tips for Deepfake Streamers

The rise of deepfake content has caught the eyes of many regulatory agencies, including the Federal Bureau of Investigation (FBI). The major concern is the use of deepfakes for crimes like blackmail, extortion, and harassment. With several scandals also pegged to deepfake, streamers need to be conscious of how they use this technology. Here are 5 must-read pieces of advice concerning deepfakes.

1. Choose Your Content Wisely

Although the power of deepfakes is undeniable, creatives can overcome it by choosing content wisely. To be on the safe side, avoid content that treads on sensitive ground. Stay away from topics that spread misinformation, and avoid engaging in malicious humor or issues that involve impersonating real people without their consent. You may be considering using fictional narratives, original characters, or transformative works that push the boundaries of storytelling. Try to be more creative and imaginative in your work while staying within the ethical frameworks.

2. Be Transparent in Your Work

Streamers are often carried away by the buzz or the need to stay in the spotlight. However, being honest and transparent will help you stay authentic with your audience. Right from the onset, try to be as upfront with your views as possible about the use of deepfakes. By being open about your creative journey, you will be enhancing rather than spoiling the magic.

The way you represent deepfakes to your audience means everything. Announce your personas clearly and explain the technology behind the creation. Use the opportunity to build trust with your audience and engage them in intriguing conversations about the nature of identity and digital representations. Doing so can also help spark more interest among the audience as they realize that they are interacting with a meticulously crafted avatar and not a celebrity clone.

3. Label and Contextualize

When you are using deepfakes for streaming, treat your viewer like an intelligent companion. Avoid the mistake of seeing them as gullible marks. Make sure your content is clearly labeled as deepfake through titles, overlays, or disclaimers in your stream. Show that you care about your audience and you do not want to leave them guessing. Explain the purpose behind your chosen person and the creative choices that you have made.

4. Prioritize Respect Over Reach

Deepfakes allow you to instantly explore fame and what people think of your avatar. However, avoid being carried away by the fame and being swayed to the unethical side. Steer clear of impersonation that can lead to reputational damage or harm vulnerable groups. Even if your avatar is just a fictional character, it still deserves ethical treatment. If it engaged in potential offensive behavior, make sure it is within the confines of your established narrative.

5. Embrace the Collaborative Spirit

Deepfake streamlining has great potential for community building. You can easily collaborate with other creators by engaging in open discussions and encouraging responsible use of the technology. Working together with other creators also helps you to share knowledge and troubleshoot challenges together. You also get to elevate your content while contributing to a healthier and more responsible deepfake ecosystem.

Bonus - A Safe Choice for Live Streaming:Virbo Live

Whether you are a content creator or a brand, you can benefit from the power of AI in your content. With Deepfake scandals having such ethical issues, finding a safe option is essential. In particular, you can use AI-powered avatars to provide vital information to your users and keep them engaged. Wondershare Virbo Live allows you to keep your viewers engaged without necessarily having to create fresh content from scratch.

1. Unlock AI Live streaming with Virbo Live

Virbo Live offers you a cost-effective way to host love shopping with an AI streamer. The multi-lingual avatars or Vtubers keep your viewers engaged for a seamless experience. By supporting all streaming platforms, including TikTok and Shopee, you can start broadcasting using the official live tools for each platform. In the case of platforms like Facebook Live and YouTube, you can stream directly using OBS.

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Compatibility:

Online Tool

Powerful Features

1. Realistic AI-driven Avatars : Engage your audience with AI streamers or Vtubers that can perfectly mimic natural movements
2. Multiple Languages and Accents : Seamless language and accent integration for a global audience reach
3. AI Translation : Automatically translate your text into multiple languages and generate a voice-driven AI streamer to match your viewers’ needs
4. AI Live Shopping Script Generation : Effortlessly generate engaging shopping scripts for your products

2. Easy-to-follow Step Guidance for AI streaming

Wondershare Virbo is one of the easiest AI streaming services to use. It comes with a simplified platform that will work on almost any device. You only need to define your AI-powered avatar, generate some content, and see your stream come to life.

01 Equipment requirement:

Wondeshare Virbo has no special equipment requirements to get started. You can start creating your AI stream right from your PC or phone. Make sure you meet at least these requirements:

• Computer Requirements : A properly configured and smoothly running computer with Stereo Mix or other virtual sound cards.
• Network Requirements: The average network speed in the computer’s environment should be more than 5Mbps for smooth live streaming.
• Browser Requirements : Recommended to use the Chrome browser and update it to the latest version for optimal and stable performance.

02 Step Guidance

Using Virbo Live is quite easy and does not require technical expertise to get started. The whole process is automated to have your AI Avatar live and interact with your audience.

Step 1 Create a Live Shopping Rooms

Once you have logged in toVirbo Live tool , click “Create Project” or select a template of choice from the available ones to create a new live room.

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Step 2 Choose AI Streamers and Background

Pick a virtual streamer from the virtual host library to add to your live room. You also have the option to customize the avatar and background or add stickers and adjust the avatar’s position and size.

Step 3 Enter Text or Voice

Upload your audio or enter a script that the AI Avatar will use to interact with your views. You use the AI smart scriptwriter and AI translator to generate the script effortlessly.

Step 4 Start Live Streaming

With everything ready for your AI Avatar, it is time to Start Live Streaming. You can add the live windows to OBS for live streaming in the OBS software, for platforms like Facebook and YouTube.

Step 5 Interact With the Audience

Once live, the AI streamer will interact seamlessly with the audience and respond to their questions without your involvement.

Conclusion

Deepfake Live offers an exceptional opportunity for content creators. You can produce content that is more relevant to your audience but with less effort. However, this technology poses a formidable challenge as seen with the recent scandals. Therefore,Deepfake streamers need to adopt an approach that is transparent and protects other people. A safe alternative is usingVirbo Live , which allows you to create a great streaming experience for your audience using AI streamers.

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