Live Commerce Success Stories: Lessons Learned & Predictions for the Future

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce , live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage oflive streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

1. Sales Acceleration : Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

Achievement : The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

Advantages of Virbo Live Commerce:

• Continuous 24/7 live commerce broadcasting without interruptions
• Cost-effective streamers with lower personnel and equipment expenses
• Reduced dependence on large human teams
• Seamless language and accent translations to engage a diverse global audience
• Stable and lag-free streaming performance
• Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

Top 10 Streaming Services Worth a Try

Gone are the days of flipping through endless channels. Today, people are ditching cable and traditional TV in favor of streaming services, where the content you crave is just a click away. These are great for TV show fanatics or sports enthusiasts. Of course, there’s a streaming service out there tailored to your needs.

Many of these services offer free trials, so you can explore before you commit. In this article, you’ll be guided through thefree streaming services available today and those with subscription models (as of Feb 27, 2024) that are indeed worth it. It will highlight their unique offerings and help you find the perfect fit for your entertainment needs.

Part 1. The 10 Best Streaming Video Services

With diverse platforms catering to every taste and budget, choosing the right one can feel overwhelming. But worry not, fellow explorer! This part will unveil the bestweb streaming services offering unique strengths and features. Get ready to unlock a world of curated content and personalized recommendations, from Hollywood blockbusters to cult classics, binge-worthy shows, and live sports.

Free Streaming Services

First off, here are thefree streaming services available today. You can access them scot-free, with the caveat that you must go through advertisements. Don’t worry; these sites offer minimal advertisements, so you can enjoy your shows or streams without pesky ads appearing occasionally.

Tubi

Tubi is a haven for budget-conscious viewers, offering a massive library of free movies and TV shows. Dive into classic comedies, cult favorites, and hidden gems across various genres. While focusing on older content, some recent releases are sprinkled in. Be prepared for frequent ad breaks, but for the price (free!), it’s a fair trade-off.

Peacock

Peacock offers a two-tiered approach. The free tier gives you everything, including movies, shows, popular NBCUniversal titles, news, and sports – but with ads. But the real treasure lies in the Premium subscription ($6 or $12/month). Here, you’ll unlock a vast content library, such as live TV channels. So, consider upgrading for a more comprehensive selection and an ad-free experience.

Crackle

If you’re a fan of Sony Pictures Entertainment, Crackle is your free portal to their content. However, you can also find other shows that you’ll surely love. While the library is smaller than Tubi and Peacock, it’s an excellent option for Sony enthusiasts. Remember, you’ll encounter ads along the way.

Premium Streaming Services

This list will present premium streaming services, meaning the rest of their libraries are not forever accessible with a free plan. Some might offer free trials, but those primarily last for 7 or 30 days – depending on the service.

Disney+

Are you craving a magical escape? Disney+ is your portal to the beloved worlds of Disney, Pixar, Marvel, Star Wars, and National Geographic. Enjoy exclusive originals, timeless classics, animated favorites, and captivating documentaries. Perfect for families and those young at heart seeking a sprinkle of pixie dust.

• Prices: Monthly: $13.99; Yearly: $139.99.
• Free Trial: None currently offered.

Netflix

Are you looking for a repository of diverse content? Netflix boasts an expansive library of movies, TV shows, documentaries, and stand-up comedy, including award-winning originals like Stranger Things and The Crown. Dive into the unknown, revisit old favorites, or explore hidden gems – Netflix has something for everyone (and every mood).

• Prices: Basic Plan: $15.49/month. Other plans with higher streaming quality and screen options are available.
• Free Trial: None currently offered.

Prime Video

Already an Amazon Prime member? Unlock even more entertainment with Prime Video. Enjoy movies, TV shows, critically acclaimed originals like The Boys and The Marvelous Mrs. Maisel, and access to select content for free. It’s the perfect add-on for Prime users who want to expand their horizons without breaking the bank.

• Prices: $8.99/month (standalone), $15/month (full Prime membership). Yearly plan available for full Prime membership.
• Free Trial: One-month free trial available.

YouTube TV

Ready to cut the cord but still crave live TV? YouTube TV offers over 100 channels, including sports, news, and entertainment, all streamed live. Plus, enjoy cloud DVR storage and the ability to stream on multiple devices. Free yourself from cable bills and embrace the flexibility of live TV streaming.

• Prices: $72.99/month, $62.99 for the first three months.
• Free Trial: A free trial is available for new subscribers.

Hulu

Are you seeking a mix of popular shows and original productions? Hulu has you covered with an extensive library of movies and TV shows, including acclaimed originals like The Handmaid’s Tale and Only Murders in the Building. Are you craving live TV too? Add it on for an all-in-one entertainment experience. You can also avail of an all-in-one plan with Disney Plus.

• Prices: Starts at $7.99/month (with ads), $12.99/month (ad-free). Live TV add-on available.
• Free Trial: Available for new subscribers.

HBO Max

Yearning for high-quality, award-winning content? HBO Max is your haven. Dive into HBO originals like Game of Thrones, Succession, and Euphoria, alongside Warner Bros. movies and TV shows, DC Comics gems, and Studio Ghibli masterpieces. Treat yourself to a premium entertainment experience.

• Prices: With Ads: $9.99/month, Ad-Free: $15.99/month, Ultimate Ad-Free:$19.99/month. Yearly plans are available for all tiers.
• Free Trial: None currently offered.

Apple TV+

Apple device user and craving original content? Apple TV+ offers exclusive shows like Ted Lasso and Severance alongside select movies and documentaries. Enjoy a seamless viewing experience on your Apple devices and discover captivating stories from Apple Studios.

• Prices: $9.99/month.
• Free Trial: Seven-day free trial available.

Part 2. Bonus: How To Start a 24/7 On-Demand Live Stream

In today’s digital age,web streaming services have become the go-to source for entertainment and information. Services like Netflix, Hulu, and YouTube have revolutionized how we consume content, offering vast libraries accessible anytime, anywhere. This on-demand approach empowers viewers to watch what they want, when they want, eliminating the constraints of traditional scheduled programming.

However, what about live streaming? While it offers the thrill of real-time interaction and engagement, viewers are often limited by time zones and broadcast schedules. This can restrict your reach and prevent potential viewers from experiencing your content. That’s where innovative tools like Virbo Live come in, bridging the gap between on-demand convenience and live interaction.

Introducing Virbo Live: Your 24/7 Streaming Solution

Wondershare Virbo Live is a powerful live-streaming tool that empowers you to create continuous, on-demand live streams, even when you’re not physically present. Leveraging the magic of artificial intelligence (AI), Virbo Live generates realistic and engaging content that keeps your audience entertained around the clock.

Get Started Online Free Download

Imagine having a virtual host interacting with viewers, answering questions, and even conducting interviews, all while you’re away from the camera. Here are Virbo’s key features:

• Seamless compatibility. Virbo works across various operating systems, so you don’t have to worry about compatibility issues. Plus, a single premium account lets you manage your live streams on multiple devices, giving you ultimate flexibility.
• Diverse AI avatars. Forget the green screen! Virbo Live offers a staggering 150+ AI Avatars to choose from. They can seamlessly step in as your virtual co-hosts, presenters, or even play the role of a captivating YouTuber. Customize them based on age, style, and ethnicity to create a persona that resonates with your audience.
• Ready-made content library . Virbo Live equips you with 180+ video templates to jumpstart your live streams. These professionally designed templates cover various themes and styles, saving you precious time and effort. Plus, royalty-free music is included to add the perfect soundtrack to your content.
• Engaging AI voices. Virbo Live boasts an impressive 120 AI Voices, offering a variety of tones and accents to bring your content to life.

Getting Started With Virbo Live

Adding Virbo Live to your existing streaming setup is simple. Virbo Live’s intuitive interface guides you through creating your virtual host and customizing your content. Here’s a step-by-step guide:

• Step 1: Install, download, and launch Wondershare Virbo . Alternatively, you can access the web app.

Get Started Online Free Download

• Step 2: ClickCreate a Blank Livestream Room to edit your livestream’s interface.

• Step 3: Use theTemplate, Background, AI avatars, orSticker menus to look for elements to add to your stream room.

• Step 4: Add the lines/script underScript lines that your AI live streamer will say throughout the stream. You can set responses for certain questions throughAI Interaction and manually respond to other queries throughHuman Interaction .

• Step 5: Once you’re done setting it up, clickStart livestream on the upper right of the browser. Make sure to connect it as a live stream window through OBS. Then, paste your preferred streaming platform’s streaming key to OBS.

Conclusion

Remember the days of limited TV channels and rigid schedules? Today,free streaming services offer a world of content at your fingertips but even live streams can feel restrictive. This guide explored how you can reach your audience anytime, anywhere, with the power of 24/7, on-demand live streaming.

With Wondershare Virbo, you can unlock this potential and keep your audience engaged around the clock. No more scheduling limitations – your virtual host, powered by a diverse library of 150+ AI Avatars, can interact with viewers and deliver captivating content even when you’re offline.

AI Voice | Wondershare Virbo Online

AI Voice

Virbo’s cutting-edge AI capabilities offer a transformative solution to your copywriting needs. With the prowess of our advanced artificial intelligence, rewriting, translating, and refining your content becomes a seamless and efficient endeavor, alleviating you from the burdensome challenges often accompanying these tasks.

Get To Know Our AI Voice Feature

• Cost-effectiveness: Budget-friendly AI voiceovers for video creation
• Clear Audio Quality: Provide an immersive experience with high-quality audio
• Spoken by Realistic Avatars: Engage viewers with Avatars’ natural voices in videos
• Diverse Accents & Languages: Elevate video editing experiences with multilingual avatars

Click here to learn more about AI Voice >>

AI Voice

Virbo’s cutting-edge AI capabilities offer a transformative solution to your copywriting needs. With the prowess of our advanced artificial intelligence, rewriting, translating, and refining your content becomes a seamless and efficient endeavor, alleviating you from the burdensome challenges often accompanying these tasks.

Get To Know Our AI Voice Feature

• Cost-effectiveness: Budget-friendly AI voiceovers for video creation
• Clear Audio Quality: Provide an immersive experience with high-quality audio
• Spoken by Realistic Avatars: Engage viewers with Avatars’ natural voices in videos
• Diverse Accents & Languages: Elevate video editing experiences with multilingual avatars

Click here to learn more about AI Voice >>

AI Voice

Virbo’s cutting-edge AI capabilities offer a transformative solution to your copywriting needs. With the prowess of our advanced artificial intelligence, rewriting, translating, and refining your content becomes a seamless and efficient endeavor, alleviating you from the burdensome challenges often accompanying these tasks.

Get To Know Our AI Voice Feature

• Cost-effectiveness: Budget-friendly AI voiceovers for video creation
• Clear Audio Quality: Provide an immersive experience with high-quality audio
• Spoken by Realistic Avatars: Engage viewers with Avatars’ natural voices in videos
• Diverse Accents & Languages: Elevate video editing experiences with multilingual avatars

Click here to learn more about AI Voice >>

AI Voice

Virbo’s cutting-edge AI capabilities offer a transformative solution to your copywriting needs. With the prowess of our advanced artificial intelligence, rewriting, translating, and refining your content becomes a seamless and efficient endeavor, alleviating you from the burdensome challenges often accompanying these tasks.

Get To Know Our AI Voice Feature

• Cost-effectiveness: Budget-friendly AI voiceovers for video creation
• Clear Audio Quality: Provide an immersive experience with high-quality audio
• Spoken by Realistic Avatars: Engage viewers with Avatars’ natural voices in videos
• Diverse Accents & Languages: Elevate video editing experiences with multilingual avatars

Click here to learn more about AI Voice >>

Material Preparation

Material Preparation for Live Streaming

Elevate your content and captivate your audience effortlessly with our comprehensive insights. Dive into the details for a seamless and professional live-streaming experience.

By meticulously preparing these materials, you are setting the stage for a captivating and interactive digital live-streaming experience. Get started now!

02 Greeting Dialogues

03 Q&A Dialogues

04 Product Images or Videos

05 Live Stream Room Background

Live Streaming Script

---

1 Word Count: Suggested minimum of 5,000 words, with a maximum limit of 50,000 words.

2 Live Script Framework Reference: Structure each round with “Interactive Dialogue + Company Introduction + Product Introduction + Promotion Dialogue + Closing Dialogue” and script multiple rounds.

Greeting Dialogues

---

1 Craft authentic greeting dialogues to establish a more genuine live-streaming atmosphere and enhance interactive engagement.

Q&A Dialogues

---

1 Prepared Q&A dialogues ensure timely interaction with users when questions arise during the live stream, enhancing retention and conversion in the live stream room.

Product Images or Videos

---

1 To provide audiences with a better understanding of the products, it is advised to prepare clear product usage videos or images to create an immersive experience.

Live Stream Room Background

---

1 Please upload images or videos in a 9:16 ratio.

2 Image formats supported include JPG/JPEG/PNG, and video formats supported include MP4/MOV.

3 The maximum duration for video backgrounds is 30 minutes, with a file size limit of 1GB.

02 Greeting Dialogues

03 Q&A Dialogues

04 Product Images or Videos

05 Live Stream Room Background

Live Streaming Script

---

1 Word Count: Suggested minimum of 5,000 words, with a maximum limit of 50,000 words.

2 Live Script Framework Reference: Structure each round with “Interactive Dialogue + Company Introduction + Product Introduction + Promotion Dialogue + Closing Dialogue” and script multiple rounds.

Greeting Dialogues

---

1 Craft authentic greeting dialogues to establish a more genuine live-streaming atmosphere and enhance interactive engagement.

Q&A Dialogues

---

1 Prepared Q&A dialogues ensure timely interaction with users when questions arise during the live stream, enhancing retention and conversion in the live stream room.

Product Images or Videos

---

1 To provide audiences with a better understanding of the products, it is advised to prepare clear product usage videos or images to create an immersive experience.

Live Stream Room Background

---

1 Please upload images or videos in a 9:16 ratio.

2 Image formats supported include JPG/JPEG/PNG, and video formats supported include MP4/MOV.

3 The maximum duration for video backgrounds is 30 minutes, with a file size limit of 1GB.

Create AI Avatar Video with Templates | Online

Utilize Templates to Create Videos with Specified Styles

Start video production by selecting the templates featured on the homepage.

02 Edit Video

03 Export Video

Step 1. Choose Template

Click “Video Template” from the left-hand side of the homepage. Choose from a wide range of video templates. You can also use keyword searches to locate the template you’re looking for.

Choose Template

Step 2. Edit Video

After picking up a desired template, you can start editing your video. Customize the avatar, voiceover, background, text style, add stickers and background music to your liking. Modify the subtitles and scripts as needed.

Edit Video

Step 3. Export Video

Once you finished producing the video, click “export” to generate the video.

Export Video

FAQs about Diverse Templates

1Are These Avatars Based On Real Humans?

Yes, these avatars are all based on video footage using real actors.

2Can the Generated Videos with Digital Presenter Be Used for Commercial Purposes?

For free users, videos are not allowed to be used for commercial purpose. For subscribed users, all materials provided in the software are commercially available, and the produced videos containing digital humans are also available for commercial use. Subscribe now>

3Can I Control Avatars’ Gestures or Expressions?

For personalized avatars on Virbo, you can enjoy the liberty to craft gestures and expressions to your liking. Click now to explore Virbo’s Customization Service!

02 Edit Video

03 Export Video

Step 1. Choose Template

Click “Video Template” from the left-hand side of the homepage. Choose from a wide range of video templates. You can also use keyword searches to locate the template you’re looking for.

Choose Template

Step 2. Edit Video

After picking up a desired template, you can start editing your video. Customize the avatar, voiceover, background, text style, add stickers and background music to your liking. Modify the subtitles and scripts as needed.

Edit Video

Step 3. Export Video

Once you finished producing the video, click “export” to generate the video.

Export Video

FAQs about Diverse Templates

1Are These Avatars Based On Real Humans?

Yes, these avatars are all based on video footage using real actors.

2Can the Generated Videos with Digital Presenter Be Used for Commercial Purposes?

For free users, videos are not allowed to be used for commercial purpose. For subscribed users, all materials provided in the software are commercially available, and the produced videos containing digital humans are also available for commercial use. Subscribe now>

3Can I Control Avatars’ Gestures or Expressions?

For personalized avatars on Virbo, you can enjoy the liberty to craft gestures and expressions to your liking. Click now to explore Virbo’s Customization Service!

7 Best Explainer Video Makers You May Like

An explainer video is a short video of a few minutes in which a company can represent its product. The main purpose of making explanatory videos is to boost the company’s sales. Because in explainer video production it must be kept in mind that the company’s product is completely explained and some awareness will also be created among the people about your brand. Other purposes may include providing education, improving SEO, etc. In this article, I am going to tell you the importance of making an explainer video along with the names of some explainer video creators. So, let’s dive into it.

Part 1: The Importance of Making Explainer Videos

The importance of making explainer videos in today’s digital world can be described in the following points:

1. Engage and connect with the audience

Explainer video contains images, animations, and stories which help in grabbing the attention of the users so that one can engagingly convey his information. This can bring a positive impact on your brand. It also helps in the educational process, educator uses explanatory videos to grab the attention of the students so that they can able to understand and learn more and more.

2. Increase brand awareness and reach

With the help of these explanatory videos, one can create awareness about his brand among the public and also increase its reach by sharing these videos on different video-sharing platforms as well as on a website. With multi-platform accessibility and search engine visibility, these videos position your logo as an industry authority, whilst regular branding and compelling calls to motion foster a deeper connection, ultimately changing visitors into unswerving clients and advocates.

3. Boost conversion rates and sales

By showcasing your products through these explanatory videos, one can easily increase conversion rates as well as sales also because these types of videos are usually created in a way that they can answer the particular question which is in the mind of the public and embedded on the landing pages. Explanatory videos increase logo attention and reach by simplifying complex messages, enticing viewers with visuals and emotions, and inspiring social sharing.

4. Enhance website SEO and visibility

An explanatory video is always beneficial for your website because by embedding explainer videos on a website one can enhance his website’s SEO and later bring organic traffic also it can help in reducing bounce rate, making the website look more appealing, enhancing user experience and also grabbing their attention.

5. Stand out in a competitive market

It is very much important to represent your product in a unique attention-grabbing way to generate sales in today’s fast-paced digital world because you have many competitors and you have to win the race. So, after not any compromise on quality and quantity as well you should have to advertise your brand in such a way that it becomes unique in front of everyone.

Part 2: 7 Best Explainer Video Makers

There are many explainer video creators in marketing we are going to discuss 7 best explainer video makers among them.

1. Wideo

Wideo is an amazing web-based platform for creating animated videos. It helps users in creating 2d or 3d explainer videos without any technical skills or prior experience. Just like other products it also has its good and Cons which are as follows:

Pros

1. It is user-friendly. Anyone can use it.
2. It offers a wide range of graphics, templates ad animations. By using all these you can grab the attention of the users easily.
3. Wideo is cloud-based which allows different users to work on the same project at a time. This is very helpful for team working as well as remote working.
4. As it is a web-based platform so you do not have to download any heavy software and apps as well.

Cons

1. Wideo is only suitable for basic projects not for complex projects.
2. Although Wideo is also available in the free version some of its advanced features have subscription fees.
3. As it is a web-based platform that’s why it requires a stable internet connection.
4. Wideo allows you to add audio to your content but there are some restrictions like you do not adjust the volume according to your choice etc.

2. Powtoon

Powtoon is also a web-based platform for creating videos. It is too much user friendly so that anybody can use it effectively. It also helps in creating lectures and explainer videos.

Pros

1. Powtoon has different pre-designed templates specifically for explainer videos which helps in creating eye-catching videos. You can also customize templates easily.
2. You can easily share the designed video to your social media accounts or website etc.
3. It allows you to add transition effects your videos.
4. Moreover, you can add your voiceovers or other sound effects to your video.

Cons

1. As it is also a web-based platform so it is also dependent on the Internet. Failure in internet connection may cause problems for you.
2. It also has sharing limitation as per your subscription plans.
3. Powtoon is not designed to create professional animations.

3. Moovly

Moovly is an online video creation platform through which one can easily create explainer videos because it provides a variety of templates, images as well as audio clips. It is good to use in small businesses as well as for educational purposes. Some of its pros and cons are as under:

Pros

1. Moovly offers an easy-to-use interface for beginners.
2. It has over one million libraries of stock images, templates as well as audio files.
3. You can also add audio and do voiceovers.
4. It also allows users to export videos in HD quality.
5. Moreover, it is affordable to begin with creating explainer videos.

Cons

1. Advanced features are only available in premium plans.
2. You may also experience bad customer response.
3. You may find bugs.
4. It focuses on 2d animation and has limitations in 3d animation.

4. Vyond

Vyond is another cloud-based software for video creation. It not just only helps in creating 2d and 3d animated videos but also creates whiteboard explainer videos. It is a good choice for freelancers and also for educators because it helps too much in creating engaging content.

Pros

1. Vyond has huge assets of templates, images, etc.
2. It has integrated with different software like google drive etc.
3. The platform has made sharing explainer videos easy.
4. It also has good customer support.

Cons

1. Vyond is undoubtedly an expensive tool to try.
2. It has some restrictions on freemium version for 3D animations.
3. It also has some restrictions when we customize templates by our choice.
4. You may face some bugs and errors while dealing with longer videos.

5. Virbo

Virbo is developed by Wondershare. It is an Ai video creation platform where you can easily create high-quality videos with less or sometimes with no editing. So, say goodbye to old editing software that takes lots of time name of editing because it’s time to say hello to Virbo as it creates engaging videos for you with the help of AI. Virbo mainly needs a stable internet connection, a 4 GB RAM, a 20 GB of storage.

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Compatibility

Virbo is compatible a with wide range of devices which includes:

1. Desktop computes
2. Web Browsers

Key Features

Here are some key features of Virbo by Wondershare

• Virbo supports diversified operating systems, due to which you can use its single premium account on multiple platforms without issues.
• It integrates 150+ AI Avatars with multinational features. You can also select the AI Avatars as per their styles, ages, or ethnicity.
• There are versatile amounts of commercial stock in Virbo. You can also use the 180+ Virbo templates along with royalty-free music.
• This tool also integrates natural AI Voices. With these AI Voices, you can make top-class text-to-speech videos.

6. Animaker

Animaker is yet another online video creation platform for explainer videos. It allows users to create animated videos, presentations as well as other visual content. It is very helpful in explainer video production. Here are some Pros and Cons of the product.

Pros

1. Animaker is good to start with due to low-budget and intuitive UI.
2. It has large asset of images and templates which you can easily customize according to your choice.
3. It also has an ability to do voiceovers as well as add audio effects.

Cons

1. Although it has user friendly interface but the beginners may feel difficulties in understanding the effective use of tools and features.
2. It primarily focuses on 2d animation.

7. Biteable

Biteable is a web video creation platform that permits users to create animated explainer movies, product demos, and social media videos quickly and effortlessly. It has ability to export videos in HD first-rate with a number of customizable templates to begin with.

Pros

1. Biteable has ability to add textual content, voiceovers, and song.
2. It has affordable pricing plans.
3. Sometimes it has free plan to be had.

Cons

1. Biteable can be sluggish to render larger videos.
2. It’s some features are available only in top-class plans.
3. Its customer guide can be sluggish to respond.
4. There are some bugs in this software.

Conclusion

In the dynamic realm of animation and video tools, numerous alternatives, along with Wideo, Powtoon, Moovly, Vyond, Animaker, and Biteable, present themselves as reachable solutions for content material advent, catering to people with restricted layout expertise. Striking a balance between comfort and disadvantages inclusive of getting to know curves and net reliance is pivotal in making a knowledgeable preference. Virbo, an AI-driven platform, distinguishes itself by using hastily generating brilliant videos, though with ability downsides.

Notably, Virbo excels through its consumer-intuitive interface, collaborative talents, and reservoir of inventory sources. While mainly desirable for crafting advertising and marketing and academic movies, customers with aspirations of complicated customization might discover exchange avenues well worth exploring. In evaluating these options, customers have to weigh the advantages of ease-of-use in opposition to concerns like net get admission to and hardware prerequisites to select the device that aligns greatly with their content material advent objectives.

The Ultimate Guide to Online Video Marketing

In this digitized world, you have to master the art ofonline video marketing . With this, you can engagingly market your services or products. Moreover, this also ensures the promotion and visibility of your brand on several platforms. According to a survey, people watch videos online over 19 hours a week. This helps in understanding the higher productivity metrics of the videos.

If you have started a new business and want to make your products famous in a limited time, we recommendonline video advertising . Above all, this article will also explain the effective information about the use and procedure of this task.

Part 1: What is Online Video Marketing?

With effectiveonline video marketing , you can inform a wide array of audiences about your brand. The videos with promotional content are easy to share on multiple platforms and social channels. By adding a sprinkle of creativity to simple videos, you can make them more visually appealing. It is a powerful and effective way to communicate with people to get better revenue.

Reliableonline video ads can boost brand awareness, drive organic traffic, and maximize sales. This type of product marketing increases the chances of getting multiple clients from different platforms. It also works as an effective digital engagement strategy that can derive desirable results for you.

Types of Online Video Marketing

The types of online video marketing services don’t end with simple video marketing. There are several other types that give you flexibility in selecting what you like. Don’t worry if you don’t know anything about the types of online video marketing. The below-given types will help you in this matter:

1. Explainers: With these types of videos, you can clarify the solutions and give anyone a better understanding of complex things.
2. Product Demos: As the name indicates, you can showcase the usability, features, and benefits of your products with this.
3. Brand Promotion: Through this, you can promote the brand by clarifying its visions, mission, and other services.
4. Events : This includes roundtable discussions, conferences, and other meeting videos. You can also share the highlights of your events with your audience.
5. Interviews : You can also share the highlights of the interviews and present them as guides for the upcoming candidates.
6. Vision Messages: By using these types of videos, you can share the mission and vision of your business in the form of videos.
7. Company Cultures: It is extremely beneficial for highlighting the brand ethos and attracting the latest talent.
8. Live Videos: If you wish to promote engagement in your business and present the company values in real-time, consider using live streams.

Part 2: Why is Online Video Marketing Important?

It is clear that the importance of video marketing is quite undeniable. Knowing content marketing can also ensure your online presence. Some of the key points that help in determining the importance ofinternet online commercial online video media promotion are given here:

1. Growing Prominence of Video Consumption

Online video marketing greatly assists in lead and rate generation. It also cast a positive impact on sales and the reputation of the brand. You can also share the videos on versatile platforms for lead conversions. Moreover, it also assists you in driving engagement on the videos and your official pages.

Moreover, you can also experience the rapid increase of mobile devices for content consumption if your video is mobile and platform-friendly. This also gives you reliable benefits on video marketing, live streaming, and other services.

2. Reinforcing Brand Identity and Improving Brand Recall

Brand credibility and identity are crucial components of business growth. Through this, you can earn the loyalty and trust of your customers. It also helps to give a reputable outlook to your business. You can even attract top talent in the world toward your brand with a strong reputation.

In addition, it can add consistency to customer service and create memorable taglines. You can also remarket and retarget the audience and get reliable sponsorship.

3. Higher Engagement Rates and Increased Online Visibility

SEO of videos holds versatile, unique advantages for personal and professional growth. It can also make your video content more popular so it can appear on search engines. Moreover, you can make your content look more visually appealing to different audiences.

The video thumbnail of the video can also improve the click-through rates to boost the rankings. It also ensures the eye-catching placement of your video, which further leads to wider visibility. This not only attracts website traffic but also helps in optimizing the time on site.

4. Enhanced Targeting and Personalized Communication

You need to master the skill of enhancing audience targeting along with personalized communication. This also helps the users to tailor the content as per their needs and get relevant content. It also boosts the user experience along with preferred demographics.

You can also lead your business to generate reliable revenue and return on investment. Alongside this, you can work hard to build trustworthy relationships with customers and influencers. Data-driven insights, along with cross-selling opportunities, are also part of this.

Part 3: How to Conduct Online Video Marketing?

With better SEO and higher engagement, you can generate suitable revenue withonline video marketing . However, there are a few steps that you need to keep in mind to get effective results. This may include:

1. Identify Target Audience and Understand Their Preferences

Before anything else, you have to pay attention to your target audience. Make sure you know what type of videos your audience will prefer. It will help you in running relevantonline video ads . Moreover, try to follow the trends as users love to watch the latest videos. However, don’t compromise the theme and brand message to follow the trends.

You also need to get in touch with your audience to get better results. For better collaboration, you can respond to their comments and make special videos for them. This will drive more organic traffic to your site in a limited time.

2. Crafting Compelling Video Content and Leveraging Storytelling

Whether you are making videos for entertainment or marketing, it is boring without a storyline. You need to present an attention-grabbing story to your users. This will raise their curiosity and help in getting better results from the videos. Moreover, you can also generate scripts for creating compelling video content.

AI-powered tools like Virbo can help you in this matter. With Virbo, you can generate the best-in-class videos for every social media platform. It also has the potential to integrate virtual YouTubers like people in videos. Other than this, Virbo can create high-resolutiononline video advertising for you. One of the best things is you can use Virbo on several platforms, such as Windows, Android, and iOS.

Get Started Online Free Download

Key Features

1. Virbo is quite cost-friendly because you can use a single premium account on multiple devices without facing any restrictions.
2. It offers 150+ AI Avatars through which you can maximize the attractiveness of your videos. You can also select the avatars as per their looks and age.
3. Using the commercial stock of Virbo, you can give a professional look to your videos. It includes 180+ video templates and royalty-free music.
4. The AI Voices of Virbo is quite realistic and can help you use text-to-speech videos. You also have an opportunity to select voices in customized language and accents.
5. On the Windows computer, you can also optimize your pre-written scripts. It can also write new scripts for you with its AI powers.

3. Optimizing Videos for Seach Engines and Socia Media Platforms

Optimizing videos for search engines is a very crucial step. This is because you are ranking your videos with this. Thus, to make your videos more visible for optimizedonline video marketing , you must master this skill. On the other hand, you can also hire an SEO expert to accomplish this task without any issues.

Above all, you have to share your videos on social media platforms. This will lead to more organic traffic on your site with few taps. By this, you can enhance the numbers of both followers and customers.

4. Integrating Videos into Website and Landing Pages

Creating high-quality videos to integrate them into websites or landing pages is essential. You can also runonline video ads for this purpose. It will also help you monitor video analytics and measure conversion rate impacts.

To give a pleasurable user experience to the viewers, you can also add subtitles to the videos. Providing synchronized captions and transcripts is also a reliable choice. Moreover, try to add a responsive design with collaborating controls in videos.

5. Analyzing Video Performance and Measuring ROI

This is also a key aspect of video marketing strategy. These factors also work as the key performance indicators for the users. Tracking the video engagement and traffic is also possible with this. You can even monitor the average duration time and drop-off time through this.

These demographics also help you to know how much sales and leads are generated with your video content. Comparing your performance over several channels to track success is also a part of this. You can also track and calculate return on investment metrics with this.

Conclusion

To sum up, we would like to say that you can trustonline video advertisements to promote your brand. This can help in the promotion of your brand in a unique way. Moreover, you can also gain profitable popularity over several social media platforms. You can also discover the types and key factors of online video marketing from the above discussion.

Moreover, you can reinforce brand identity and increase visibility and personalized communication through this. Several methods can help you in the online marketing of videos. You can also follow the above-listed procedure for this. Moreover, if you need to learn about a tool that can create perfect videos for you, the answer is Virbo.

You May Also Ask

1. What should be the length of an online marketing video?

If you want to go with the general rule of thumb, the optimized duration is 2 minutes. However, it can vary per the videos’ objectives and theme. After careful analysis, we have discovered the considerable states of multiple types of videos. Look below to know them accordingly:

1. Average Business-Related Videos: Over 6-minutes
2. Videos Less than 60 Seconds: Almost have 58% of optimal watch rate.
3. Videos Longer than 2 Minutes: Only have a 24% watch rate.
4. Videos of Average 26 Seconds in Length: Receive most comments.
5. What is the aspect ratio of the different social media platforms?

The aspect ratio is the major element of the videos and helps in perceiving the audience’s engagement. It can also help you with platform compatibility and responsiveness. You can also ensure brand consistency with this and manage attention retention. The aspect ratio of multiple platforms is also given here for your understanding:

1. Facebook: Portrait (9:16), Landscape (16:9)
2. Instagram: Landscape (16:9), Square aspect ratio (1:1), and Vertical aspect ratio (4:5).
3. TikTok: 9:16
4. Twitter: Landscape & Portrait (16:9), Square (1:1)
5. Snapchat: 9:16
6. YouTube: 16:9
7. LinkedIn: 1:2:4 to 2:4:1

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